Sales & Marketing

eBSI SME Academy > Sales & Marketing

Develop practical sales and marketing skills that help businesses find, win and retain customers. This collection covers prospecting, lead generation, communication, customer relationships, marketing techniques and commercial effectiveness.

The courses are suitable for salespeople, marketers, SME owners and professionals who contribute to business development.

Start here: build a foundation in sales or marketing, then choose specialist courses in prospecting, lead generation, customer communication and campaign activity.

Explore the eBSI SME Academy for management, customer-service and business-development training.

Developing practical capability in Sales & Marketing

For SMEs, sales and marketing are closely connected because limited resources require commercial activity to be focused, measurable and aligned with customer needs. Prospecting, lead generation, communication, customer relationships and promotional activity all contribute to the same objective: creating sustainable revenue.

This collection provides practical training for salespeople, marketers, business owners and professionals involved in business development. Courses help learners strengthen both customer-facing skills and the underlying commercial process, from finding prospects and communicating value to building relationships and improving marketing effectiveness. The emphasis is on techniques that can be applied in real organisations rather than abstract theory.

Related learning: Career Development  |  Management & Leadership  |  Workplace Essentials

How to use this collection

SMEs can use this collection for individual CPD, induction, refresher training or role-based development. Learners can start with the capability most relevant to their present responsibilities and then move into complementary areas as their role expands. Because smaller organisations often require employees to work across several functions, combining specialist courses with related workplace, management and professional-development topics can produce a more balanced skills profile and help staff apply learning more effectively in everyday business situations.