Skip to content
This course gives your students the foundation they will need to interact in a meaningful way with members of the media. Over the course of one day, they will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.
Course Topics:
Session One: Course Overview
Session Two: Being Interviewed
- As a Citizen
- As a Media Spokesperson
Session Three: Providing Information to the Media
- Security of information and files
- Attribution
- Different types of media
Session Four: Developing a Media Package
Session Five: Press Releases
Session Six: Developing Media Relationships
- Recommended Reading List
- Personal Action Plan