Creating a Positive Media Relationship

This course gives your students the foundation they will need to interact in a meaningful way with members of the media. Over the course of one day, they will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.

Course Topics:

Session One: Course Overview

Session Two: Being Interviewed

• As a Citizen
• As a Media Spokesperson

Session Three: Providing Information to the Media

• Security of information and files
• Attribution
• Different types of media

Session Four: Developing a Media Package

Session Five: Press Releases

Session Six: Developing Media Relationships

• Recommended Reading List
• Personal Action Plan