Marketing Basics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

• Gain 2 years access to the course in its full form, including:
• Access to supplementary materials for the course.
• Access to the course assessment leading to a CPD Certified Certificate of Completion.
• Access to our faculty through our Discussion Forums for clarifications.
• Support from our student support team.
• Networking with all alumni, graduates and faculty through our various social media.
• Special discounts for alumni off future courses.
• You will join a business Community of Practice that literally spans the world!

Course Outline

Module One: Getting Started

Module Two: What is Marketing?

• What is a Market?
• Marketing is Not Selling
• Understanding Customer Needs
• Defining Your Product or Service
• Case Study
• Review Questions

Module Three: Common Marketing Types (I)

• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing
• Case Study
• Review Questions

Module Four: Common Marketing Types (II)

• Guerilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Case Study
• Review Questions

Module Five: The Marketing Mix

• Product
• Price
• Promotion
• Place
• Case Study
• Review Questions

Module Six: Communicating the Right Way

• The Marketing Pitch
• Sell Value Not Price
• Fun and Entertaining is Powerful
• Choosing the Right Media
• Case Study
• Review Questions

Module Seven: Customer Communications

• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Questions Honestly
• Case Study
• Review Questions

Module Eight: Marketing Goals

• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform and Educate
• Case Study
• Review Questions

Module Nine: The Marketing Funnel

• Awareness
• Interest
• Desire
• Action
• Case Study
• Review Questions

Module Ten: Marketing Mistakes (I)

• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural and International Translations
• Not Building a Relationship
• Case Study
• Review Questions

Module Eleven: Marketing Mistakes (II)

• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Case Study
• Review Questions