Story Marketing for Small Businesses

Name: Story Marketing for Small Businesses
Brand: eBSI Export Academy
SKU: VS-114

€40.00

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Develop practical knowledge and confidence in Story Marketing for Small Businesses.

Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life. This course highlights the essentials for your small business: how to write and refine your own...

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

Understand the core principles and practical approaches covered in Story Marketing for Small Businesses.
Recognise situations where those approaches can improve workplace decisions or performance.
Apply the course ideas more confidently in day-to-day professional situations.

Who is this course for?

This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.

Course at a glance

Study time: approximately 2 hours.
Format: self-paced online learning.
Professional development: CPD course.

Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life.

This course highlights the essentials for your small business: how to write and refine your own tale for marketing to your target audience.

This Course will teach participants how to recognize and use the essential tools of story marketing; the basics of good storytelling; ways to connect with customers; how to refine the company brand; and how to build and polish your story for maximum results.

Course Topics:

Session 1: Course Overview

Learning Objectives

Session 2: Story Marketing Toolkit

Which Came First: The Chicken or The Egg?
Your Inspiration
Your Toolkit
Toolbox Inventory Activity

Session 3: Storytelling Essentials

What Exactly is a Story?
Ingredients of a Good Story
Identifying a Hero, Challenge, and Resolution
Story for Your Brand
Setting Goals
The Truth Test
Positive vs. Negative

Session 4: Connecting with Customers

Connecting with Customers
Understanding Your Customers
Brainstorming

Session 5: Refining Your Brand

Refining Your Brand
Understanding Your Company
Inventory of Key company Facts
Identifying Your Message
Keywords
Strengthening Your Brand
Taking Stock

Session 6: Building Your Story

Show and Tell
Parts of Your Story
Heroes and Villains
Plan for Success
Your Story Board
Writing Your Story
Getting Started
Rough Draft

Session 7: Polishing Your Story

Measuring Social Media, Part One
Measuring Social Media, Part Two
Your CRM

Session 8: Keep Going Forward

Polishing a Rough Draft
Color Commentary
Adding Color
The Editing Process
Editing Checks
Peer Review

Continue your learning

Part of this learning pathway: Sales & Marketing

Learners also take: Marketing for Small Businesses

Course pathway: eBSI SME Academy > Sales & Marketing > Story Marketing for Small Businesses

Explore more Sales & Marketing training or return to the eBSI SME Academy.

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