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Intercultural Management
Individual Licence (EUR 60)
€60.00
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Intercultural Management
€60.00
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Intercultural Management.
ntercultural Management is one of the most important and difficult aspects of international marketing. The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business. Exporters should attempt to learn the idiosynchracies of each market.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in Intercultural Management.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
ntercultural Management is one of the most important and difficult aspects of international marketing. The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business.
Exporters should attempt to learn the idiosynchracies of each market.
In this unit, we will learn about adapting our marketing approach to different markets.
This will be achieved by :
- Examining how diversity of culture can influence the outcome of an international marketing plan
- Outlining key strategies to dealing with new cultures
- Detailing major theories on the subject
- Highlighting important errors to be avoided when dealing with different cultures.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. IDIOSYNCRASIES OF EACH MARKET
1.1 Culture
1.2 Every Country Needs an Answer
1.3 Universal Patterns
1.4 Music
1.5 An Open Mind
1.6 Cultural Classification
1.7 No Need to Be Afraid
2. ABOUT LANGUAGE
2.1 About Language
2.2 Some Common Errors
2.3 Silence
2.4 Aggression
3. THEORIES
3.1 Maslow’s Theory
3.2 Hofstede's Theory
3.3 Self Reference Criterion
3.4 Environmental Sensitivity
3.5 Roger’s Diffusion of Innovation Theory
4. KEY POINTS
4.1 Personal Relationships
4.2 Product Names
4.3 Volume of Business Done
4.4 Established Competitors
4.5 One's Attitude to the Competition
4.6 Communications and Transport
4.7 Personal Relationships within the Company
Further Reading
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Course pathway: eBSI Export Academy > Export Marketing > Intercultural Management
Explore more Export Marketing training or return to the eBSI Export Academy.