Growth Hacking

The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.

This course will teach you how to:

• Identify the growth hacking mindset
• Recognize the differences between growth hacking and marketing
• Identify the customer need your business can fill
• Create and implement product placement and services to fit the need
• Learn and practice techniques
• Review and practice marketing strategies
• Identify the essentials of conversion and optimization
• Create your own plan

Course Topics:

Session One: Course Overview

• Course Overview
• Learning Objectives

Session Two: Learning the Mindset

• Growth Hacking Defined
• Mantras of a Growth Hacker
• Making Connections: A Growth Recipe

Session Three: Framing the Need

• The Relationship
• Understanding Your Customers
• Making Connections: Who, What, How
• Product Market Fit (PMF)
• Making Connections: What Do You Know?
• Understanding Your Company
• Making Connections: Inviting and Using Feedback

Session Four: Making the Match

• Making the Match in Growth Hacking
• Relationships Reviewed
• Making Connections: Get the FAQs
• Building an Effective Audience
• Making Connections: An Enduring Outlook
• Elements of Negotiation
• Social and Emotional Intelligence
• Making Connections: Positive Outcome
• Unique Selling Proposition (USP)
• Making Connections: Your USP

Session Five: Going Live

• Process Steps
• Making Connections: Workplan Development
• Reaching Customers
• Making Connections: Making it Look Good
• Making Connections: Getting Noticed
• Creating a Project Plan
• Making Connections: Creating a Plan for Success
• Your Growth Hacking Outline

Session Six: Maximizing Results

• The Path to Growth Hacking Success
• Defining Success
• Learning to Experiment
• Making Connections: A Trial

Session Seven: Optimizing and Moving Forward

• Optimizing
• Ingredients for Optimization
• Examining your Ingredients
• Making Connections: Task Check
• Resources and Inspiration
• Searching for More Information Activity
• Personal Action Plan
• Course Summary