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Country Image
Individual Licence (EUR 60)
€60.00
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Country Image
€60.00
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Develop practical knowledge and confidence in Country Image.
The influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter. The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in Country Image.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
The influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter. The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image.
The exporter should find out how his own country image is portrayed in the target market. If this image is positive, the most logical thing would be to use this image in the exporters favour in marketing plans. If the image is negative, then we need to use the marketing mix to draw the importer or consumer's attention towards other variables of marketing.
In this unit you will learn about the influence of a country's image on its perception in export markets.
This will be achieved by:
- Examining what is a country's international image
- Analysing how we can use our country image to promote export sales
- Detailing the factors which influence a country's image abroad.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. INTRODUCTION
1.1 What is a Country's Brand Image?
1.2 Country's Brand Image. Germany
1.3 Country's Brand Image
1.4 Country's Brand Image. Association of Ideas
2. COUNTRY OF ORIGIN HYPOTHESES
2.1 Global Approach - Glocalization
2.2 Country's Brand Image. Don't waste your time
2.3 Nation Branding - Magic Formula?
2.4 The Factors of the Element. C = Country
2.5 Status of Existing Players in Market
2.6 Branding Europe
2.7 Country Branding – In Practice
Further Reading
1- Country of Origin and its Impact on Brand
2- Country Image and International Trade
3- Relationship between Country of Origin, Brand Image and Customer Purchase Intentions
4- Customers Product Evaluations in Emerging Markets
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Course pathway: eBSI Export Academy > Export Marketing > Country Image
Explore more Export Marketing training or return to the eBSI Export Academy.