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Google Marketing
Individual Licence (EUR 40)
€40.00
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Google Marketing
€40.00
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Develop practical knowledge and confidence in Google Marketing.
In this unit you will: Learn about the key tools at your disposal when marketing on Google's Properties. This will be achieved by:
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Google Marketing.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
In this unit you will:
Learn about the key tools at your disposal when marketing on Google's Properties.
This will be achieved by:
- An introduction to Google Plus
- Learning how to create a Google Account - your passport to all things Google
- Creating your Google+ Business Page and managing it.
- Setting up and managing a Google Adwords Campaign
- Setting up a Remarketing Campaign with Google Adwords
- Understanding Google Adsense and how to monitize content.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
To gain an understanding of the key services available from Google for Marketing.
Detailed Topic Listing as follows:
LU ITS EBUS 004 Google Marketing
1. INTRODUCTION
1.1 Potential of Google+
1.2 Enhanced Search Visibility
1.3 Integrating with Other Platforms
1.4 Some Tips for Google+ Business Users
1.5 Google+ SME Dos and Don’ts
2. CREATING YOUR GOOGLE ACCOUNT
2.1 Google Account Creation
2.2 Confirmation of Account
2.3 Upgrading your Account to Google+
2.4 Add People to your network
2.5 Follow Topics of Interest
2.6 Profile Creation - Finishing Touches
2.7 Google+ Profile is Ready
3. CREATING A GOOGLE+ PAGE
3.1 Creating a Google+ Page – Practical Tutorials
4. GOOGLE ADWORDS
4.1 Elements of a Successful Campaign
4.2 Benefits of Adwords
4.3 Google Adwords Statistics
4.4 Adwords Power Tools
4.5 Creating an Adwords Campaign – Practical Tutorials
4.6 Google Adwords Advice & Tactics – Practical Tutorials
5. REMARKETING ON GOOGLE
5.1 Setting Up Your Remarketing List
5.2 Setting Up Your Remarketing Campaign
6. GOOGLE ADSENSE
6.1 Google Adsense – Practical Tutorials
Further Reading
1 – Google Marketing Training Guide
2 – Google Adwords Training Guide
3 – Google Adsense Training Guide
4 – Google Adwords Cheat Sheet
5 – Google Adwords Top Resources
6 – Google+ Marketing Special Report
7 – Google+ Marketing Top Resources
8 – BONUS Video Tutorial
– Creating a mobile site on Google Sites
Forum Assignment
End of Unit
Continue your learning
Part of this learning pathway: Internet Marketing
Learners also take: Affiliate Marketing | eMail Marketing | Introduction to e-Business and Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Google Marketing
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.