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Google Marketing
Google Marketing
Google Marketing

Google Marketing

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€75,00
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In this unit you will:
Learn about the key tools at your disposal when marketing on Google's Properties.

This will be achieved by:

- An introduction to Google Plus
- Learning how to create a Google Account - your passport to all things Google
- Creating your Google+ Business Page and managing it.
- Setting up and managing a Google Adwords Campaign
- Setting up a Remarketing Campaign with Google Adwords
- Understanding Google Adsense and how to monitize content.

To gain an understanding of the key services available from Google for Marketing.

Detailed Topic Listing as follows:

LU ITS EBUS 004 Google Marketing

1. INTRODUCTION

1.1 Potential of Google+

1.2 Enhanced Search Visibility

1.3 Integrating with Other Platforms

1.4 Some Tips for Google+ Business Users

1.5 Google+ SME Dos and Don’ts

2. CREATING YOUR GOOGLE ACCOUNT

2.1 Google Account Creation

2.2 Confirmation of Account

2.3 Upgrading your Account to Google+

2.4 Add People to your network

2.5 Follow Topics of Interest

2.6 Profile Creation - Finishing Touches

2.7 Google+ Profile is Ready

3. CREATING A GOOGLE+ PAGE

3.1 Creating a Google+ Page – Practical Tutorials

4. GOOGLE ADWORDS

4.1 Elements of a Successful Campaign

4.2 Benefits of Adwords

4.3 Google Adwords Statistics

4.4 Adwords Power Tools

4.5 Creating an Adwords Campaign – Practical Tutorials

4.6 Google Adwords Advice & Tactics – Practical Tutorials

5. REMARKETING ON GOOGLE

5.1 Setting Up Your Remarketing List

5.2 Setting Up Your Remarketing Campaign

6. GOOGLE ADSENSE

6.1 Google Adsense – Practical Tutorials

Further Reading

1 – Google Marketing Training Guide

2 – Google Adwords Training Guide

3 – Google Adsense Training Guide

4 – Google Adwords Cheat Sheet

5 – Google Adwords Top Resources

6 – Google+ Marketing Special Report

7 – Google+ Marketing Top Resources

8 – BONUS Video Tutorial

   – Creating a mobile site on Google Sites

Forum Assignment

End of Unit

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