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YouTube Ads
Objectives: This course provides a foundation on how to dominate YouTube Advertising.
Completing this course will confer 1 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. YouTube Ads Fundamentals
In this topic you will cover:
1. YouTube Ads Basics
1.1 What Is YouTube Advertising?
1.2 Why You Should Use YouTube Ads for Your Business
1.3 Knowing Your Business
1.4 Setting Up YouTube For Your Business
1.5 Linking Your YouTube Channel to Your AdWords Account
1.6 Creating Your Video for Advertising with YouTube
1.7 Creating Your Campaign
1.8 Creating the Ad Group and Ad
1.9 Managing Your Video Ad Campaign
1.10 Campaign, Ad Group & Content Exclusions
1.11 Call-To-Action Overlays
1.12 Remarketing
1.13 Additional YouTube Tricks
1.14 10 Do's You Should Consider
1.15 10 Don’ts You Should Avoid
1.16 YouTube Ads Tools and Services
1.17 Case Studies