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Media Buying
Individual Licence (EUR 40)
€40.00
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Media Buying
€40.00
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Flexible returns
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Media Buying.
In this unit you will: Learn about Media Buying and how it can benefit your business.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Media Buying.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
In this unit you will:
Learn about Media Buying and how it can benefit your business.
This will be achieved by:
- Explaining what Media Buying is.
- Reviewing a series of online Media Buying Resources to assist you in your efforts
- Setting up and managing your first Media Buying Campaign
- Setting up a Remarketing Campaign with Google Adwords!
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
To gain an understanding of how to use Media Buying in online business promotion.
Detailed Topic Listing as follows:
LU ITS EBUS_007a Media Buying
1. INTRODUCTION
1.2 Important Things You Need To Keep In Mind
1.3 How Does Media Buying Work?
1.4 Where to Book Ad Space
1.5 Benefits of Media Buying
1.6 Potential of Media Buying
2. TOP 10 MEDIA BUYING WEBSITES
2.1 Sparcmedia
2.2 Chitika
2.3 BuySellAds
2.4 CPX Interactive
2.5 ExoClick
2.6 Advertise.com
2.7 DoubleClick
2.8 Pulse 360
2.9 SiteScout
2.10 - 7search
3. CREATING A MEDIA BUYING CAMPAIGN
3.1 Managing a Media Buying Campaign – Practical Tutorials
3.2 Ten Do’s for Successful Media Buying (6:42)
3.3 Ten Don’ts you should be aware of (6:37)
3.4 Media Buying Case Studies
3.5 Media Buying for Internet Marketing (7:09)
3.6 Advanced Strategy – Using BannerHotspot.com (6:58)
4. BANNER AD REMARKETING
4.1 Why Banner Ads are not dead
4.2 Downsides of Re-Marketing
4.3 Advanced Re-Marketing Ideas
Further Reading
1 – Affiliate Marketing Made Easy
2 – Affiliate Authority
3 – Affiliate Marketing Blueprint
4 – Five Minute Guide to Building a Brand
5 – How to Double Your Commissions
6 – Top Resources Report
7 – Affiliate Tools Bonus Report
Forum Assignment
End of Unit
Continue your learning
Part of this learning pathway: Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Media Buying
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.