In this unit you will:
Learn about Media Buying and how it can benefit your business.

This will be achieved by:
- Explaining what Media Buying is.
- Reviewing a series of online Media Buying Resources to assist you in your efforts
- Setting up and managing your first Media Buying Campaign
- Setting up a Remarketing Campaign with Google Adwords!

Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

To gain an understanding of how to use Media Buying in online business promotion.

Detailed Topic Listing as follows:

LU ITS EBUS_007a Media Buying

1. INTRODUCTION

1.2 Important Things You Need To Keep In Mind

1.3 How Does Media Buying Work?

1.4 Where to Book Ad Space

1.5 Benefits of Media Buying

1.6 Potential of Media Buying

2. TOP 10 MEDIA BUYING WEBSITES

2.1 Sparcmedia

2.2 Chitika

2.3 BuySellAds

2.4 CPX Interactive

2.5 ExoClick

2.6 Advertise.com

2.7 DoubleClick

2.8 Pulse 360

2.9 SiteScout

2.10 - 7search

3. CREATING A MEDIA BUYING CAMPAIGN

3.1 Managing a Media Buying Campaign – Practical Tutorials

3.2 Ten Do’s for Successful Media Buying (6:42)

3.3 Ten Don’ts you should be aware of (6:37)

3.4 Media Buying Case Studies

3.5 Media Buying for Internet Marketing (7:09)

3.6 Advanced Strategy – Using BannerHotspot.com (6:58)

4. BANNER AD REMARKETING

4.1 Why Banner Ads are not dead

4.2 Downsides of Re-Marketing

4.3 Advanced Re-Marketing Ideas

Further Reading

1 – Affiliate Marketing Made Easy

2 – Affiliate Authority

3 – Affiliate Marketing Blueprint

4 – Five Minute Guide to Building a Brand

5 – How to Double Your Commissions

6 – Top Resources Report

7 – Affiliate Tools Bonus Report

Forum Assignment

End of Unit