LinkedIn Ads

Objectives: This course will show you steps in order to manage LinkedIn Ads the easiest way possible, using the most effective tools and in the shortest time.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Unit Contents:

1. LinkedIn Ads Basics
In this topic you will cover:
1. LinkedIn Ads Basics
1.1 What is LinkedIn Advertising All About?
1.2 Why you should use LinkedIn Ads for your Business

2. Setting up a LinkedIn Company Page
In this topic you will cover:
2. Setting up a LinkedIn Company Page
2.1 What’s a LinkedIn Company Page?
2.2 What are the Requirements for Adding a LinkedIn Company Page?
2.3 How do you add a LinkedIn Company Page?

3. Setting up your LinkedIn Ad Campaigns
In this topic you will cover:
3. Setting up your LinkedIn Ad Campaigns
3.1 LinkedIn’s Ad Specs & Advertising Guidelines
3.2 Creating a LinkedIn Text Ad - Step by Step
3.3 Creating Direct Sponsored Content - Step by Step
3.4 Managing your Campaigns
3.5 Performance & Reporting

4. Advanced LinkedIn Ad Strategies
In this topic you will cover:
4. Advanced LinkedIn Ad Strategies
4.1 Setting up a Marketing Plan for LinkedIn
4.2 Applying Best Practices for your Content & Campaign
4.3 Using Targeting like a Pro
4.4 Applying Premium Tips for Compelling Company Updates
4.5 Driving Quality Leads with Sponsored Content
4.6 Top Linkedin Advertising Questions Answered

5. Additional LinkedIn Tips to consider
In this topic you will cover:
5. Additional LinkedIn Tips to consider
5.1 10 do's to apply
5.2 10 don’ts to avoid
5.3 Premium tools and Services
5.4 Shocking Case Studies