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Develop practical knowledge and confidence in Linkedin Ads.
LinkedIn Ads Objectives: This course will show you steps in order to manage LinkedIn Ads the easiest way possible, using the most effective tools and in the shortest time.
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
LinkedIn Ads
Objectives: This course will show you steps in order to manage LinkedIn Ads the easiest way possible, using the most effective tools and in the shortest time.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
1. LinkedIn Ads Basics
In this topic you will cover:
1. LinkedIn Ads Basics
1.1 What is LinkedIn Advertising All About?
1.2 Why you should use LinkedIn Ads for your Business
2. Setting up a LinkedIn Company Page
In this topic you will cover:
2. Setting up a LinkedIn Company Page
2.1 What’s a LinkedIn Company Page?
2.2 What are the Requirements for Adding a LinkedIn Company Page?
2.3 How do you add a LinkedIn Company Page?
3. Setting up your LinkedIn Ad Campaigns
In this topic you will cover:
3. Setting up your LinkedIn Ad Campaigns
3.1 LinkedIn’s Ad Specs & Advertising Guidelines
3.2 Creating a LinkedIn Text Ad - Step by Step
3.3 Creating Direct Sponsored Content - Step by Step
3.4 Managing your Campaigns
3.5 Performance & Reporting
4. Advanced LinkedIn Ad Strategies
In this topic you will cover:
4. Advanced LinkedIn Ad Strategies
4.1 Setting up a Marketing Plan for LinkedIn
4.2 Applying Best Practices for your Content & Campaign
4.3 Using Targeting like a Pro
4.4 Applying Premium Tips for Compelling Company Updates
4.5 Driving Quality Leads with Sponsored Content
4.6 Top Linkedin Advertising Questions Answered
5. Additional LinkedIn Tips to consider
In this topic you will cover:
5. Additional LinkedIn Tips to consider
5.1 10 do's to apply
5.2 10 don’ts to avoid
5.3 Premium tools and Services
5.4 Shocking Case Studies
Part of this learning pathway: Social Media Marketing
Learners also take: Instagram Ads
Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Linkedin Ads
Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.
If you have any questions or would like to speak to one of our team before enrolling feel free to book a free video call with us by clicking the button below, we will be delighted to meet you on Google Meet!