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Introduction to International Marketing
Introduction to International Marketing
Introduction to International Marketing

Introduction to International Marketing

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Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing.  We will study the '4 P's' concept and the international marketing plan.  

The correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify. 

1. INTRODUCTION

2. MARKETING CONCEPTS

2.1 Ongoing Analysis of the Consumer & the Market

2.2 Selecting the Most Favorable Markets

2.3 Value for the Client

2.4 Global Marketing

2.5 Examples Coca Cola

2.6 Production > Demand

2.7 Marketing Concept

2.8 Sales Vs. Marketing

2.9 An Unforeseeable Factor

3. THE MARKETING MIX

3.1 The Marketing Mix - 4P's

3.2 Marketing Techniques

3.3 Salespeople/Specialization

3.4 Marketing Specialization

4. MARKETING PLAN

4.1 The Marketing Plan

Further Reading

1 A Review of the Marketing Mix - 4 P’s plus more?

2 Marketing Plan WorkBook – a handy tool to help you get your ideas and facts straight when developing your export marketing plan

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