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International Market Research
Individual Licence (EUR 60)
€60.00
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International Market Research
€60.00
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in International Market Research.
A text book definition of Marketing Research would be ‘the systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in International Market Research.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
A text book definition of Marketing Research would be ‘the systematic collection, analyis, and interpretation of information used to develop a marketing strategy or solve a marketing problem'.
In this unit you will understand how marketing research is conducted and its purpose in a company's export activity.
This will be done by:
- looking at the market prioritisation process
- examining research methods
- understanding what is meant by quantitative and qualitative research
- reviewing the structure of a marketing research report.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. INTRODUCTION
1.1 Companies Large and Small
1.2 Selection Criteria
1.3 Six Basic Criteria When Selecting A Market
1.4 What to Export?
1.5 Trading Companies
2. QUANTITATIVE ANALYSIS
2.1 Criteria for studying the Country Risk Factor
2.2 Country Selection. Variables
2.3 SME Approach
2.4 Organizational Chart
2.5 Country Selection. Import Analysis
2.6 Country Selection. Number of Fairs
3. QUALITATIVE METHODS
3.1 Legal, Political, Economic, Social Environments
3.2 Political Factors
3.3 Tariffs and Non-Tariff Barriers
3.4 Other Companies in Our Country
3.5 Promotional Campaigns
3.6 Buying Habits
3.7 Personal Contacts
4. MARKET RESEARCH STUDY
4.1 Areas of Study
Further Reading
1- Integrating R&D and Marketing in New Product Development
2- International Marketing Research : A Management Briefing
3- Business Intelligence : The role of the Internet in Marketing Research and Business Decision Making
4- Forecasting Methods for Marketing: Review of Empirical Research
5- Sample Market Research Report
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Course pathway: eBSI Export Academy > Export Marketing > International Market Research
Explore more Export Marketing training or return to the eBSI Export Academy.