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IDM - International Digital Marketing
IDM - International Digital Marketing
IDM - International Digital Marketing

IDM - International Digital Marketing

Regular price
€800,00
Sale price
€800,00
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The Certificate in International Digital Marketing has been developed to meet the needs of International Marketers and Export Sales Professionals around the world who are faced with the challenges of two marketing areas that are blending together more and more:

- Export Marketing

- Digital Marketing

The program is designed to give a thorough grounding in Export Marketing Operations AND Digital Marketing with the objective of producing and implementing an International Digital Marketing Plan over the course of the 22 week program.

The program comprises:

 

Certificate in International Digital Marketing

Target Audience: International Sales and Marketing personnel and staff managing the digital presence of internationally oriented companies

NVQ Level: 3

FETAC Level: 5

Week

Course Unit

Hours Learning Approx.

Week 1

ITS-01-EMO-001 - Introduction to Exporting

4

Week 2

ITS-01-EMO-002 - Introduction to International Marketing

5

Week 3

ITS-01-EMO-003 - Intercultural Management

5

Week 4

ITS-01-EMO-004 - Segmentation

5

Week 5

ITS-01-EMO-005 - Country Image

5

Week 6

ITS-01-EMO-006 - International Pricing Policy

5

Week 7

ITS-01-EMO-007 - International Product Policy

5

Week 8

ITS-01-EMO-008 - International Distribution Policy

5

Week 9

ITS-01-EMO-009 - International Promotion Policy

5

Week 10

ITS-01-EMO-010 - International Market Research

5

Week 11

ITS-04-eBUS-001 Introduction to e-Business and Internet Marketing

6

Week 12

ITS-04-eBUS-002 - Search Engine Optimization

5

Week 13

ITS-04-eBUS-003 - Facebook Marketing

8

Week 14

ITS-04-eBUS-004 - Google Marketing

8

Week 15

ITS-04-eBUS-005a - LinkedIn Marketing

5

Week 16

ITS-04-eBUS-005b - Twitter Marketing

5

Week 17

ITS-04-eBUS-006 - eMail Marketing

8

Week 18

ITS-04-eBUS-007a - Media Buying

6

Week 19

ITS-04-eBUS-007b - Affiliate Marketing

8

Week 20

ITS-04-eBUS-008 - Social Bookmarking

8

Week 21

ITS-04-eBUS-009 - Mobile Marketing

10

Week 22

ITS-04-eBUS-010 - Video Marketing

10

TOTAL

 

121 Hours

At the end of the program you will be equipped with a concrete International Digital Marketing Plan, or if already developed, you will have the skills to implement it in real world conditions.