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Social Media Marketing - eBSI Export Academy

Social Media Marketing

Individual Licence (EUR 40)
€40.00
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Social Media Marketing - eBSI Export Academy
  • Social Media Marketing - eBSI Export Academy
  • Social Media Marketing - eBSI Export Academy
  • Social Media Marketing - eBSI Export Academy
  • Social Media Marketing
  • Social Media Marketing
Social Media Marketing

Social Media Marketing

€40.00
Number of Licences

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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.

Develop practical knowledge and confidence in Social Media Marketing.

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

  • Build a practical understanding of the key concepts covered in Social Media Marketing.
  • Recognise where the topic applies in real workplace or business situations.
  • Apply the methods and good-practice approaches covered in the course with greater confidence.

Who is this course for?

This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.

Course at a glance

  • Study time: approximately 2 hours.
  • Format: self-paced online learning.
  • Professional development: CPD course.

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing course, participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

 

 

Course Outline

Module One: Getting Started

Module Two: Facebook

  •     Pros / Cons
  •     Likes / Comments
  •     Posts / Links
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Three: YouTube

  •     Pros / Cons
  •     Channel
  •     Content and Voice
  •     Tags and Measurement
  •     Case Study
  •     Review Questions

Module Four: Twitter

  •     Pros/ Cons
  •     Voice
  •     Tags and Links
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Five: LinkedIn

  •     Pros / Cons
  •     Optimize Search in Profile
  •     Groups and Links
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Six: Google+

  •     Pros / Cons
  •     Natural Search Links
  •     Strategy
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Seven: Pinterest

  •     Pros/ Cons
  •     Posting and Conversation
  •     Pins and Boards
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Eight: Tumblr

  •     Pros / Cons
  •     Posting and Conversation
  •     Links
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Nine: Flickr

  •     Pros / Cons
  •     Expand Sharing
  •     Discussion
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Ten: Snapchat

  •     Pros / Cons
  •     Audience
  •     Ads
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Module Eleven: Instagram

  •     Pros / Cons
  •     Niche and Quality
  •     Hashtags
  •     Tracking and Measurement
  •     Case Study
  •     Review Questions

Continue your learning

Part of this learning pathway: Social Media Marketing

Learners also take: Social Media In The Workplace  |  Social Learning

Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Social Media Marketing

Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.

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