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Google Analytics
Individual Licence (EUR 40)
€40.00
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Google Analytics
€40.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Google Analytics.
Google Analytics Objectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Use the key features and workflows covered in Google Analytics with greater confidence.
- Apply the tools and techniques to practical business tasks.
- Recognise common mistakes and work more efficiently in day-to-day use.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Google Analytics
Objectives: This course teaches you an effective marketing solution that helps you track your website traffic and measure your return on investment using Google Analytics.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Google Analytics Basics
In this topic you will cover:
1. Google Analytics Basics
1.1 Pre Sell
1.2 Overview
1.3 Navigation And Admin
1.4 Creating a New Google Analytics Account
1.5 Website Account Creation
1.6 Connecting To WordPress Website
1.7 Connecting To HTML Site
1.8 Connect Custom Page and Site Builders
1.9 Setting Up Annotations
1.10 Setting Up Intelligence Events
1.11 Set Up Custom Segments
1.12 Export Data For Analysis
1.13 Set Up Custom Reports
1.14 Set Up Google Integrations
1.15 Google Analytics Templates
1.16 Real Time Reporting
1.17 Setting Up Goals
1.18 Third Party Integrations
1.19 Audience Menu Overview
1.20 Interests and Geography
1.21 Conclusion
2. Google Analytics Advanced
In this topic you will cover:
2. Google Analytics Advanced
2.1 Overview
2.2 Data Metrics 1
2.3 Data Metrics 2
2.4 Digital Product Website
2.5 Squeeze Page Set Up 1
2.6 Squeeze Page Set Up 2
2.7 Split Test of Squeeze Page 1
2.8 Split Test of Squeeze Page 2
2.9 Sales Page Set Up 1
2.10 Sales Page Set Up 2
2.11 Spit Test of Sales Page 1
2.12 Spit Test of Sales Page 2
2.13 Upsell Page Set Up 1
2.14 Upsell Page Set Up 2
2.15 Success Page Set Up 1
2.16 Success Page Set Up 2
2.17 Basic Reports
2.18 Advanced Reports
2.19 Report Automation
2.20 Conclusion
Continue your learning
Part of this learning pathway: Internet Marketing
Learners also take: Google My Business | Google Smart Ads
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Google Analytics
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.