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Strategic Planning

eBSI Export Academy
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A strategic plan provides a company with a blueprint for what it wants to achieve. This course includes sessions that teach concepts and skills such as:

  • determining the values that support a company
  • defining a company’s vision
  • writing a mission statement
  • undertaking a meaningful SWOT analysis
  • how to implement, evaluate, and review a strategic plan.

                                                      Course Topics:

                                                      Session One: Course Overview

                                                      Session Two: Understanding Strategic Planning

                                                      • What it Does
                                                      • Making Connections
                                                      • Pyramid Structure

                                                      Session Three: Identifying Our Values

                                                      • Pre-Assignment Review
                                                      • Creating Value Statements

                                                      Session Four: Designing Our Vision

                                                      • The Vision Process
                                                      • Defining Your Vision

                                                      Session Five: On a Mission

                                                      • Defining Your Mission Statement
                                                      • Designing a Mission Statement

                                                      Session Six: Performing a SWOT Analysis

                                                      • What is a SWOT Analysis?
                                                      • Individual Analyses
                                                      • SWOT Ratings

                                                      Session Seven: Setting Goals

                                                      • Fitting into the Plan
                                                      • Goals with SPIRIT
                                                      • Getting Into It

                                                      Session Eight: Assigning Roles, Responsibilities, and Accountabilities

                                                      • Who Does What and When?
                                                      • Establishing Priorities
                                                      • Problem Solving in Action

                                                      Session Nine: The Full Picture

                                                      Session Ten: Gathering Support

                                                      • Who Reviews the Plan and How
                                                      • Putting It Into Practice

                                                      Session Eleven: Making the Change

                                                      • Getting Ready
                                                      • The Three Phases
                                                      • Insights
                                                      • Control and Change

                                                      Session Twelve: How Does It Look?

                                                      • Presenting Your Ideas
                                                      • Creative Considerations

                                                      Session Thirteen: Getting There

                                                      • Planning for Problems
                                                      • Making it Great
                                                      • Sample Strategy Map
                                                      • Sample Balanced Scorecard

                                                      Session Fourteen: Mocking Up the Process

                                                      • Recommended Reading List
                                                      • Personal Action Plan
                                                                                                                              Strategic Planning - eBSI Export Academy
                                                                                                                              Strategic Planning - eBSI Export Academy
                                                                                                                              Strategic Planning - eBSI Export Academy
                                                                                                                              Strategic Planning

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