In this one hour course you will learn about creating simple visual content which you can use to rapidly engage with your audience through social media channels. As the saying goes, a picture can say a thousand words and in this course you will learn techniques to understand the visual tastes of your audience and to adapt your visual content to meet those tastes - thus boosting engagement and brand recognition.
In this course you will learn about:
Video #1 - Intro to Simple Social Content
As said earlier - There are all sorts of content marketing - but the goal here is to keep it simple but with a powerful message that will attract and engage the right audience. We’ll also discuss what you need to get started.
Video #2 - Analyze Your Audience
Before we jump in and show you how to create simple content marketing, it’s crucial to understand your audience in a more granular viewpoint. In this video we are going to dive in to gaining a clear insight of your audience. Don’t worry there’s going to be practical information on what to do step-by-step.
Video #3 - Similar Interests
Now that you have a better idea of what your audience likes and dislikes, it’s time to get a list of other topics that your audience is interested in. This is very important because it gives you a more well-rounded view what attracts your audience. This will allow you to branch out in terms of creating more content, so you never get stuck.
Video #4 - Where Do They Hang Out?
Now that you have a better idea of the different topics that they are interested in, it’s time to figure out exactly where they hang out. We want to get a better idea of what content they engage with and what triggers them.
Video #5 - Powerful Images
Finding images that are proven to work are important so that you don’t start from scratch. Now this is nothing about how to find royalty-free images or anything like that, this is about finding companies that have already done the testing and to simply mimic what they are already doing.
Video #6 - Powerful Words
Images themselves can be very powerful, however combined with some words they can be even more powerful especially when it relates to your audience. So in this video we will be discussing how to find these powerful words that you can use in your own content.
Video #7 - Creation Time
OK great! Now that you have done all the research possible to figure out what images to use and even what words to use, it’s time to put it all together using some graphic editing tools. In this video we will show you tools that we use and have come to love due to their simplicity.
Video #8 - Organizing Your Content
Once you start creating your content, it’s important to organize them. When using this method you can easily create hundreds of images very fast.
Video #9 - Auto Scheduling
Auto scheduling your content not only makes your life a lot easier, but social media sites love it when you post on a consistent basis. But how do you do it? What tool should you use? You will find out here!