Introduction to Exporting

In this unit you will learn about export transactions.  The difficulties with them and how to overcome these difficulties.  
This will be achieved by:
- Examining the fundamental questions related to the export process
- Analysing the challenges to be overcome in an export transaction
- And detailing the steps necessary to start with the export process.

Course Outline

LU EMO 001 Introduction to Exporting

1. Introduction

• 1.1 Five Questions
• 1.1 Fifth Question – At What Export Price
• 1.2 Introduction to Exporting
• 1.3 Who can Export?

2. Challenges to Overcome

• 2.1 Company Size
• 2.2 Attitudes to Overcome         
• 2.3 Resources Needed

3. Starting to Export

• 3.1 Export Products/Services
• 3.2 Starting the Export Activity
• 3.3 Consulting Sources of Information
• 3.4 Exporting from the Sales Department
• 3.6 Strategies and Resources
• 3.7 Market Selection
• 3.8 Organizational Structure
• 3.9 Company Image
• 3.10 Theory on Survival Prospects of Exporting SMEs
• 3.11 Changes in Distribution

Further Reading

• 1 – Is There Really A Market for Your Product?
• 2 – Export Strategy for Small and Medium Enterprises

Forum Assignment