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International Promotion Policy
Individual Licence (EUR 60)
€60.00
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International Promotion Policy
€60.00
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Develop practical knowledge and confidence in International Promotion Policy.
By the term promotion, we understand all those activities developed by the marketing department to disseminate the product in the market with the objective of increasing sales, understanding and image. Promotion policy in foreign trade works within the structure of the marketing mix. Promotion policy applies to each of the countries to which the company wishes to export. Promotion should generate a positive...
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in International Promotion Policy.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
By the term promotion, we understand all those activities developed by the marketing department to disseminate the product in the market with the objective of increasing sales, understanding and image. Promotion policy in foreign trade works within the structure of the marketing mix. Promotion policy applies to each of the countries to which the company wishes to export. Promotion should generate a positive attitude to the product while taking into account every country's own idiosyncracies.
In this unit you will:
- learn about the factors affecting promotion decisions,
- understand the workings of advertising and publicity,
- understand the purpose of brochures and catalogues
- gain the insights needed to create your own international promotion campaigns.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. INTRODUCTION
1.1 Promotion Policy. Factors
1.2 Promotion Policy. Customer Orientation
2. BROCHURES AND CATALOGUES
2.1 Promotion Policies. Brochures & Catalogues
3. ADVERTISING AND PUBLICITY
3.1 Global Advertising?
3.1.1 Global Advertising - Difficulties
3.1.2 The Advertising Agency
3.2 Public Relations
3.3 Sales Promotion
3.4 Sales Force
4. PROMOTION CAMPAIGN
4.1 Referring to the Product
4.2 Referring to the cost
4.3 Where Promotion Resources Go
4.4 Direct Promotion
4.5 Indirect Promotion
4.5.1 Indirect Promotion – Tools Available
4.6 Imbalances in the Promotion Mix
4.7 Promotion 10% of Sales
4.8 Promotion Mix and Assignment of Human Resources
4.9 Supporting Direct Promotion
Further Reading
1- Strategic Influence of Promotional Mix on Organisational Sales Turnover in the face of strong competition.
2- International Advertising Strategy.
3- Marketing Strategy in terms of Promotion and Communication for Energy Drinks in Ghana.
4- Integrated Marketing and Promotion.
5- Sales Promotion Strategy of Selected Companies of FMCC Sector in Gujarat Region.
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Learners also take: International Distribution Policy
Course pathway: eBSI Export Academy > Export Marketing > International Promotion Policy
Explore more Export Marketing training or return to the eBSI Export Academy.