The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
This course will teach you how to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
Course Topics:
Session One: Course Overview
- Course Overview
- Learning Objectives
Session Two: Learning the Mindset
- Growth Hacking Defined
- Mantras of a Growth Hacker
- Making Connections: A Growth Recipe
Session Three: Framing the Need
- The Relationship
- Understanding Your Customers
- Making Connections: Who, What, How
- Product Market Fit (PMF)
- Making Connections: What Do You Know?
- Understanding Your Company
- Making Connections: Inviting and Using Feedback
Session Four: Making the Match
- Making the Match in Growth Hacking
- Relationships Reviewed
- Making Connections: Get the FAQs
- Building an Effective Audience
- Making Connections: An Enduring Outlook
- Elements of Negotiation
- Social and Emotional Intelligence
- Making Connections: Positive Outcome
- Unique Selling Proposition (USP)
- Making Connections: Your USP
Session Five: Going Live
- Process Steps
- Making Connections: Workplan Development
- Reaching Customers
- Making Connections: Making it Look Good
- Making Connections: Getting Noticed
- Creating a Project Plan
- Making Connections: Creating a Plan for Success
- Your Growth Hacking Outline
Session Six: Maximizing Results
- The Path to Growth Hacking Success
- Defining Success
- Learning to Experiment
- Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
- Optimizing
- Ingredients for Optimization
- Examining your Ingredients
- Making Connections: Task Check
- Resources and Inspiration
- Searching for More Information Activity
- Personal Action Plan
- Course Summary
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