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Digital Brand Management
Individual Licence (EUR 40)
€40.00
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Digital Brand Management
€40.00
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Digital Brand Management.
Digital Brand Management This course teaches you the importance of having a brand for your product. This course will help you to build an identity (on-line /off-line), a strong logo and company name and expressing yourself through social media.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Digital Brand Management.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Digital Brand Management
This course teaches you the importance of having a brand for your product. This course will help you to build an identity (on-line /off-line), a strong logo and company name and expressing yourself through social media.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. Offline Branding
In this topic you will cover:
1. Offline Branding
1.1 Introduction
1.2 What Your Brand Says About Your Business?
1.3 What Makes a Good Brand?
1.4 A Different Brand for Each Product Type, or One for All
1.5 Building a Good Brand - Companies
1.6 Building a Good Brand - Individuals
1.7 Synonymous with the Product
1.8 Most Successful Logos
1.9 Brands Remembered Long After Company has Gone
1.10 Protecting Your Brand
2. Online Branding
In this topic you will cover:
2. Online Branding
2.1 Introduction
2.2 Stand Out From The Crowd
2.3. Build Your Brand, Not Someone Else's
2.4. First Impressions Really Do Count
2.5. Developing Your Online Presence And Image
2.6. Making Your Brand Search Engine Ready
2.7. Social Network Branding
2.8. Conclusion
3. Advanced Online Branding
In this topic you will cover:
3. Advanced Online Branding
3.1 Building Your Brand:Introduction
3.2 Uniquely You
3.3 Build a Brand, Build an Empire
3.4 First Impression Count
3.5 Developing Your Online Presence
3.6 Final Words: Epilogue
Continue your learning
Part of this learning pathway: Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Digital Brand Management
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.