Copywriting

Objectives: This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.

Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

 

Unit Contents:

1. Copywriting Overview
In this topic you will cover:
1 Overview on Copywriting
1.1 Avoiding A Strikeout
1.2 Pitching the Perfect Game
1.3 Homerun Sales Page Construction
1.4 Hitting A Grand Slam
1.5 Homerun Swipe

2. Copywriting Strategies
In this topic you will cover:
2 Copywriting Strategies
2.1 Lead Generation Strategies
2.2 Lead Management Tactics
2.3 Unique Selling Proposition
2.4 Crafting Your Secret Offer
2.5 The Close
2.6 Leveling Up
2.7 Killer Copy Blueprint

3. Creating Your Salesletter
In this topic you will cover:
3 Creating Your Salesletter
3.1 Introduction
3.2 Identifying Your Prospect
3.3 Salesletter Format 1
3.4 Salesletter Format 2
3.5 Writing Your Salesletter 1
3.6 Writing Your Salesletter 2
3.7 Real Life Examples
3.8 Closing

4. In-depth Copywriting
In this topic you will cover:
4 In-depth Copywriting
4.1 Introduction
4.2 Researching Before Writing
4.3 Importance of a Headline
4.4 Headline Example 1
4.5 Headline Example 2
4.6 Headline Example 3
4.7 Headline Example 4
4.8 Headline Example 5
4.9 Headline Example 6
4.10 Headline Example 7
4.11 Purpose of the Sub-Headline
4.12 Opening Paragraph
4.13 Introduction of Product
4.14 Get them Excited
4.15 Testimonials
4.16 Show People What They Will Get
4.17 How Much Does It Cost?

5. Split Testing
In this topic you will cover:
5 Split Testing
5.1 Introduction
5.2 Sales Copy
5.3 Sales Video
5.4 Webinar
5.5 Emails
5.6 Facebook Ads