This course will familiarize the learner with potential problems and challenges that the organization will face while maintaining its social networking sites. The topics contained in this course will stress the importance of training staff in the proper use of social networking sites in order to maintain, improve, and spread the organization's brand. The course will also provide the learner with strategies for using negative feedback to improve the organization. After completing this course, the learner will:
Understand the importance of ensuring the proper use of social networking among employees.
Be able to respond appropriately to a number of different response types that may be encountered on the company’s social networking pages.
Realize the necessity of keeping social networking pages current and updated with relevant information.
T1. New Procedures and Training Needs:This topic will familiarize the learner with the need for the organization to address any employee concerns regarding the implementation of a social networking plan and the requirements for an effective and proper social networking training program.
T2. Maintaining Relationships:This topic will help the learner to understand the importance of maintaining the organizationÆs social networking sites with relevant and interesting information to keep customers engaged with the organization over a long period of time.
T3. Monitoring Activity:This topic will familiarize the learner with the need for the organization to monitor, to some extent, its employeesÆ online activity in regard to the use of social networking sites. The topic will provide learners with useful information regarding both the positive and negative aspects of employee monitoring.
T4. Responding to Negative Messages:This topic will prepare the learner to effectively and appropriately respond to the various types of negative feedback that the organization may receive on its social networking sites. Learner preparedness will help to ensure that the organization maintains a positive reputation with customers.
T5. Developing a Social Networking Marketing Plan:This course describes how to develop a social networking marketing plan as well as the importance of comprising a strong plan.