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Business Development on LinkedIn
Individual Licence (EUR 40)
€40.00
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Business Development on LinkedIn
€40.00
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Business Development on LinkedIn.
This course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services. This course is made up of two hours online training. Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Use the key features and workflows covered in Business Development on LinkedIn with greater confidence.
- Apply the tools and techniques to practical business tasks.
- Recognise common mistakes and work more efficiently in day-to-day use.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
This course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services.
This course is made up of two hours online training.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Contents
Hour 1:
1. Linkedin Marketing Basics
In this topic you will cover:
1.1 Overview
1.2 Pricing
1.3 LinkedIn As A Search Engine
1.4 Your LinkedIn Profile - Part 1
1.5 Your LinkedIn Profile - Part 2
1.6 Your LinkedIn Settings - Part 1
1.7 Your Linked In Settings - Part 2
1.8 Your Personalized LinkedIn URL
1.9 Your Company Page
1.10 Your Newsfeed
1.11 Importing Your Contacts
1.12 Making New Connections
1.13 Accepting Invitations
1.14 Managing Notifications
1.15 Posting Written Content
1.16 Posting Audio and Video
1.17 Your SSI Ranking
1.18 Participation in Groups
1.19 Creating Groups
1.20 Conclusion
Hour 2
2. Linkedin Marketing Advanced
In this topic you will cover:
2.1 Overview
2.2 Deciding On A Target Market
2.3 Upgrades and Categories - Part 1
2.4 Upgrades adn Categories - Part 2
2.5 Understanding and Using In-Mail
2.6 Attraction Vs. Cold Messaging
2.7 Who Viewed Your Profile
2.8 Optimizing Your Posts
2.9 Optimizing Your Engagement
2.10 Accepting New Requests - Part 1
2.11 Accepting New Requests - Part 2
2.12 Using Sales Navigator - Part 1
2.13 Using Sales Navigator - Part 2
2.14 Inviting New Connections - Part 1
2.15 Inviting New Connections - Part 2
2.16 Posting Company Branded Content
2.17 Posting Your Company's Job
2.18 How to Look for A Job On LinkedIn
2.19 How to Look for a Client On Linkedin
2.20 Conclusion
Continue your learning
Part of this learning pathway: Social Media Marketing
Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Business Development on LinkedIn
Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.