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Branch Managers and Business Development
Individual Licence (EUR 60)
€60.00
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Branch Managers and Business Development
€60.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Branch Managers and Business Development.
This course will discuss the “market focus” and how to analyze and segment a market. The learner will become acquainted with the process of setting goals, evaluating, adapting, and improving market value and wallet share. After completing this program, the learner will be able to:
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Branch Managers and Business Development.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for managers, supervisors, team leaders, SME owners and professionals preparing for greater leadership responsibility.
Course at a glance
- Study time: approximately 2 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Course Description
Seat Time: 2hrs - Desc:
This course will discuss the “market focus” and how to analyze and segment a market. The learner will become acquainted with the process of setting goals, evaluating, adapting, and improving market value and wallet share. After completing this program, the learner will be able to:
- Make business contacts and personalize messages.
- Leave appropriate voicemails when working with phone prospects.
- Evaluate and increase market share.
Course Topics
T1. Market-Driven Focus: This topic will discuss the notion of "market focus" and the importance of, and steps toward becoming, a market-driven culture.
T2. Analyzing & Segmenting Your Market: This topic will describe how to build brand equity, analyze situations, segment the market, and will discuss the criteria for market segmentation.
T3. Setting Goals: This topic will instruct the learner on the importance of goals, the necessity for flexibility and goals, and the use of the SMART model.
T4. Evaluating & Adapting: This topic will explain how the market is assessed, the common tools for evaluation, and how to assess competition.
T5. Improving Market Value & Wallet Share: This topic will introduce the learner to increasing market share, and will describe wallet share (SOW) as well as how to improve it by using their knowledge of different types of customers.
T6. Work with the Phone Prospects: This topic will detail best practices for speaking to prospects on the phone, and will discuss leaving a voicemail, preparation, and impressions.
T7. Leaving a Voicemail: This topic will instruct the learner on how best to leave a voicemail, including tips for leaving clear, concise, short, and contextual messages.
T8. Business Contacts Through Email: his topic will provide an explanation for making business contacts, and will discuss potential disadvantages of using email and how best to personalize messages.
Continue your learning
Part of this learning pathway: Banking & Finance
Learners also take: Branch Managers Sales Skills | Communication for Branch Managers | Branch Managers Are Sales Leaders
Course pathway: eBSI Banking Academy > Banking & Finance > Branch Managers and Business Development
Explore more Banking & Finance training or return to the eBSI Banking Academy.