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Bing Ads
Individual Licence (EUR 40)
€40.00
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Bing Ads
€40.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Bing Ads.
Bing Ads Bing is Microsofts answer to Google. It is a search engine which offers you an alternative to Google both as a search engine and as an advertising platform. You may find advertising through competitive bids on Bing to be more cost efficient as there is less competition on the platform.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Bing Ads.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Bing Ads
Bing is Microsofts answer to Google. It is a search engine which offers you an alternative to Google both as a search engine and as an advertising platform. You may find advertising through competitive bids on Bing to be more cost efficient as there is less competition on the platform.
Objectives: This two hour course provides basic to advanced knowledge on getting the most out of Bing Ads on behalf of your business.
Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Bing Ads Essentials
In this topic you will cover:
1. Bing Ads Essentials
1.1 An Introduction to Bing Ads
1.2 Why It’s Time to Wake Up to Bing
1.3 How Bing Ads And PPC Work
1.4 Creating a Great PPC Campaign
1.5 Getting Started With Bing Ads
1.6 Advanced Bing Ads
1.7 Why SEO for Bing Matters
1.8 Your Master Guide to SEO for Bing
1.9 Extra Tips and Techniques for Better Success
1.10 Conclusion
2. Bing Ads Advanced
In this topic you will cover:
2. Bing Ads Advanced
2.1 Why use it for your business?
2.2 What are Bing Ads All about?
2.3 Bing Ads advertising goals
2.4 What you should do right before creating Bing Ads
2.5 Setting up your Bing Ads Account
2.6 Getting to know your Bing Ads Account
2.7 Visits to my website
2.8 Visits to my business location
2.9 Conversions in my website
2.10 Phone calls to my business
2.11 7 Advanced Level Advantages
2.12 Importing Campaigns from Google AdWords
2.13 Optimizing with Advanced Campaign Settings
2.14 Setting up Dynamic Text Ads
2.15 Advanced Automated Rules Strategies
2.16 Remarketing with Bing Ads
2.17 Dos and Don’ts
2.18 Premium tools & Services to consider
2.19 Case Studies
2.20 Frequently Asked Questions
Continue your learning
Part of this learning pathway: Internet Marketing
Learners also take: Google Smart Ads
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Bing Ads
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.