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Be Heard - PR on the Internet
Objectives: This one hour course provides knowledge on how to increase visibility and awareness of your brand through the use of video advertising, press releases, blogs, publications and presentations.
Completing this course will confer 1 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Being Heard Essentials
In this topic you will cover:
1. Being Heard Essentials
1.1 Choosing a Market
1.2 Market Research Tools
1.3 Blogging to Be Heard
1.4 Leverage Someone Else's "Soapbox"
1.5 Using a Niche Forum
1.6 You Wrote the Book on It
1.7 Being Heard by Press Releases
1.8 Being Heard via Youtube
1.9 Being Heard via Periscope
1.10 Tried and Tested Ways
PDF Resources:
1. Social Influence 27 pages
2. Persue Your Passion 25 pages
3. Big Book of Social Media Tips 49 pages