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Video Marketing
Video Marketing
Video Marketing

Video Marketing

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ITS - eBUS - 010 - Video Marketing

Video marketing is a new frontier for marketers with huge potential for growth.

In this unit you will:
Learn how you can incorporate video marketing into your business.

This will be achieved by:
- Learning the basics of Video Marketing and how its applied in other organizations
- Learning how to implement video marketing strategies.
- Understanding what is needed to create videos.
- Identifying tools and resources to help you in your video marketing task.
- Adapting a video marketing blueprint to your business

To gain an understanding of Video Marketing and how how to implement it in a business.

Detailed Topic Listing as follows:

LU ITS EBUS 010 Video Marketing

1. INTRODUCTION

     1.1 What is Video Marketing and Why Care? (7:10)

     1.2 – 5 Reasons why Video is so Effective (1:43)

     1.3 Kinds of Videos for Marketing Purposes

     1.4 – Benefits of Video Marketing

     1.5 Potential of Video Marketing

     1.6 – Video Marketing Case Study

1.6.1 – Video Marketing Case Study - RevZilla

1.6.2 – Video Marketing Case Study - Rokenbok

1.6.3 – Video Marketing Case Study – American Airlines

1.6.4  – Video Marketing Case Study – Home Depot#

1.6.5  – Video Marketing Case Study – Ibis

2. VIDEO MARKETING IN PRACTICE

     2.1 What Makes a Good Video? (21:02)

     2.2 Creating Videos on a Budget

     2.3 Creating Videos - Presentation

     2.4 Creating Videos - Editing

     2.5 Creating Videos – Effects, Transitions and Extra Touches

     2.6 Mobile Traffic Tactics – Practical Tutorials

     2.7 Video Marketing Case Studies (7:53)

     2.8 Video Marketing Do’s and Don’ts (19:58)

     2.9 Guide to Youtube (7:31)

3. ADVANCED VIDEO MARKETING TACTICS

     3.1 Advanced Video Techniques (6:41)

     3.2 Video Strategies

     3.3 Preparing Video for Distribution (6:06)

     3.4 Distributing the Videos (18:54)

     3.5 Promoting Your Video (5:00)

     3.6 Video SEO

     3.7 Getting Conversions (6:18)

     3.8 Conclusion and next steps

4. VIDEO MARKETING BLUEPRINT (32:00)

     4.1 Profitability Potential of Building iPhone Apps (7:27)

     4.2 Profitability Potential of Building iPhone Apps (7:27)

     4.3 Profitability Potential of Building iPhone Apps (7:27)

     4.4 Researching the Market (17:01)

     4.5 Researching the Market (17:01)

     4.6 Researching the Market (17:01)

5. VIDEO MARKETING RESOURCES

     5.1 – Video Site Review - YouTube

     5.2 – Video Site Review - Vimeo

     5.3 – Video Site Review - Dailymotion

     5.4 – Video Site Review - Metacafe

     5.5 Video Tool Reviews

     5.6 Video Production with Windows Video Maker (7:13)

     5.7 Video Production with CamStudio  (4:45)

     5.8 Using TubeMogul  (4:45)

     5.9 – Distribution with Traffic Geyser (2:40)

Further Reading

     1 – Video Marketing Training Guide

     2 – Video Marketing Goldmine

     3 – Video Marketing Excellence

     4 – Video Marketing Blueprint

     5 – SEO Video Warrior

     6 – 16 Ways to Use Video Marketing

     7 – Top Resources Report

Forum Assignment

End of Unit

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