As the biggest social network in the world, Facebook is an essential source of traffic and sales.  
In this unit you will:
- learn how to set up your facebook profile and business page
- learn how to create and manage advertisement campaigns
- learn about Remarketing and how to set up  and manage a Remarketing campaigns

Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

To gain an understanding Facebook and how to market in its platform.

Detailed Topic Listing as follows:

LU ITS EBUS 003 Facebook Marketing

1. Introduction

1.1 The growth of Facebook

1.2 Key Facebook Statistics

1.3 Facebook Personal Accounts and Pages

1.4 Facebook Timeline And Page Components

2. CREATING A FACEBOOK PROFILE

2.1 Adding Friends to your Account

2.2 Verify your email address

2.3 Profile Photo

2.4 Profile Cover Photo

2.5 Completing your profile

2.6 Your first post

2.7 Additional Information

3. CREATING A FACEBOOK PAGE

3.1 Creating your Facebook Page – Practical Tutorials

4. CREATING A FACEBOOK GROUP

4.1 Differences between Pages and Groups

4.2 Creative Ideas for Using Groups

4.3 Creating a Facebook Group

4.4 Creating a Facebook Group - details

4.5 Creating a Facebook Group - Icon

4.6 Creating a Facebook Group - Customization

4.7 Creating a Facebook Group – Group Options

4.8 Facebook Groups – How to Post

4.9 How to Pin a Post

4.10 Creating an Event

5. FACEBOOK ADVERTISING

5.1 Why Facebook Ads?

5.2 Key Facebook Ads Statistics

5.3 Creating your Facebook Ad Campaign – Practical Tutorials

6. FACEBOOK RETARGETING

6.1 How is Facebook Retargeting used?

6.2 Targeting Custom Audiences

6.3 Benefits of Retargeting

6.4 Key Facebook Retargeting Statistics

6.5 Creating your ReMarketing Campaign – Practical Tutorials

7. EXPORT RESOURCES ON FACEBOOK

Further Reading

1 – Facebook Marketing Training Manual

2 – Facebook Advertising Training Manual

3 – Facebook ReMarketing Training Manual

4 – Setting Up Facebook Groups

5 – Facebook Groups Strategy

6 – Facebook Groups Tips

Forum Assignment

End of Unit