Introduction to International Marketing

Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing.  We will study the '4 P's' concept and the international marketing plan.  

The correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify. 

Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

1. INTRODUCTION

2. MARKETING CONCEPTS

2.1 Ongoing Analysis of the Consumer & the Market

2.2 Selecting the Most Favorable Markets

2.3 Value for the Client

2.4 Global Marketing

2.5 Examples Coca Cola

2.6 Production > Demand

2.7 Marketing Concept

2.8 Sales Vs. Marketing

2.9 An Unforeseeable Factor

3. THE MARKETING MIX

3.1 The Marketing Mix - 4P's

3.2 Marketing Techniques

3.3 Salespeople/Specialization

3.4 Marketing Specialization

4. MARKETING PLAN

4.1 The Marketing Plan

Further Reading

1 A Review of the Marketing Mix - 4 P’s plus more?

2 Marketing Plan WorkBook – a handy tool to help you get your ideas and facts straight when developing your export marketing plan

Forum Assignment