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International Product Policy
Individual Licence (EUR 60)
Rs.9,700.00
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International Product Policy
Rs.9,700.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in International Product Policy.
The first thing that an exporting company should ask itself is whether the product is exportable. A product which is successful in the home market, will not always be as successful in other markets. Remember, although globalisation is a reality, each market is different in its own way.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in International Product Policy.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
The first thing that an exporting company should ask itself is whether the product is exportable. A product which is successful in the home market, will not always be as successful in other markets. Remember, although globalisation is a reality, each market is different in its own way.
Therefore, only through market research will we find out if our product is viable or not.
Furthermore, we should look at what types of modifications we should carry out on the products in preparation for different markets.
Finally we should remember the lifelong question: is it a global product or will we have to localise it for each market?
In this unit you will learn the importance of adapting your product to local requirements when entering new export markets.
This will be achieved by:
- Examining the product adaptation options available to the exporter
- Outlining the concept of brand and positioning in foreign markets
- Analysing the product characteristics that typically need to be modified for different markets.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. INTRODUCTION
1.1 A Product is Not Just its Technical Characteristics
1.2 Product Classification
1.3 Classification Criteria
1.4 Product Life Cycle
1.5 Product Attributes
1.6 Local Vs Global Products
1.7 Other Classifications
2. BRAND & POSITIONING
2.1 Product Positioning
2.2 Elements to Consider
2.3 Environmental Factors
2.4 Social Conditions
2.5 Positioning Strategies
2.6 Stages of Positioning
2.7 Product Policies
2.8 Is the Market Saturated?
2.9 Product Design
2.10 Product Adaptation Examples
2.11 Guarantees and Warranties
Further Reading
1- The Product Life Cycle: Its role in Marketing Strategy
2- International Product Life Cycle: A Reassessment and Product Policy Implications
3- The Role of Positioning in Strategic Brand Management. Case of Home Appliance Market.
4- Building brand identity in competitive markets: a conceptual model
5- International differences in product a product map analysis
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Learners also take: International Pricing Policy | Introduction to International Marketing
Course pathway: eBSI Export Academy > Export Marketing > International Product Policy
Explore more Export Marketing training or return to the eBSI Export Academy.