Video Marketing

eBSI Digital Marketing Academy > Video Marketing

Use video more effectively across digital marketing, social media and business communication. This collection covers video planning, messaging, production, distribution, YouTube, social platforms, promotion and performance measurement.

The courses are designed for marketers, SME owners and professionals who want to create useful video content and understand how it supports wider commercial goals.

Start here: begin with video-marketing fundamentals, then progress into YouTube and other specialist video channels according to your audience.

Explore the eBSI Digital Marketing Academy for the complete digital-marketing pathway.

Developing practical capability in Video Marketing

Video has become an important format for marketing, education, product explanation and business communication, but effective video requires clear planning before production begins. Audience, purpose, message, platform and distribution all influence whether a video contributes meaningfully to commercial objectives.

This collection develops practical skills across the video-marketing process, from planning and production to YouTube, social distribution, promotion and measurement. It is designed for marketers, SME owners and professionals who want to use video strategically rather than treating it as an isolated creative activity. The courses also connect video with broader digital-marketing channels so learners can consider how it supports campaigns, websites, social media and customer engagement.

Related learning: Internet Marketing  |  Social Media Marketing  |  Mobile Marketing

How to use this collection

Use this collection as one component of an integrated digital-marketing learning pathway. The strongest results generally come when specialist channel knowledge is connected with wider understanding of websites, content, social media, mobile behaviour, video and measurement. Learners can therefore begin with the subject most relevant to their current responsibilities and then move sideways into related channels as needed. This helps develop marketers who can evaluate how individual activities contribute to a coherent customer journey rather than managing each platform in isolation.