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Develop practical knowledge and confidence in YouTube Ads.
YouTube Ads Objectives: This course provides a foundation on how to dominate YouTube Advertising.
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
YouTube Ads
Objectives: This course provides a foundation on how to dominate YouTube Advertising.
Completing this course will confer 1 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
1. YouTube Ads Fundamentals
In this topic you will cover:
1. YouTube Ads Basics
1.1 What Is YouTube Advertising?
1.2 Why You Should Use YouTube Ads for Your Business
1.3 Knowing Your Business
1.4 Setting Up YouTube For Your Business
1.5 Linking Your YouTube Channel to Your AdWords Account
1.6 Creating Your Video for Advertising with YouTube
1.7 Creating Your Campaign
1.8 Creating the Ad Group and Ad
1.9 Managing Your Video Ad Campaign
1.10 Campaign, Ad Group & Content Exclusions
1.11 Call-To-Action Overlays
1.12 Remarketing
1.13 Additional YouTube Tricks
1.14 10 Do's You Should Consider
1.15 10 Don’ts You Should Avoid
1.16 YouTube Ads Tools and Services
1.17 Case Studies
Part of this learning pathway: Video Marketing
Course pathway: eBSI Digital Marketing Academy > Video Marketing > YouTube Ads
Explore more Video Marketing training or return to the eBSI Digital Marketing Academy.
If you have any questions or would like to speak to one of our team before enrolling feel free to book a free video call with us by clicking the button below, we will be delighted to meet you on Google Meet!