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Introduction to International Marketing
Individual Licence (EUR 60)
Rs.9,700.00
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Introduction to International Marketing
Rs.9,700.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Introduction to International Marketing.
Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing. We will study the '4 P's' concept and the international marketing plan.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in Introduction to International Marketing.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing. We will study the '4 P's' concept and the international marketing plan.
The correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. INTRODUCTION
2. MARKETING CONCEPTS
2.1 Ongoing Analysis of the Consumer & the Market
2.2 Selecting the Most Favorable Markets
2.3 Value for the Client
2.4 Global Marketing
2.5 Examples Coca Cola
2.6 Production > Demand
2.7 Marketing Concept
2.8 Sales Vs. Marketing
2.9 An Unforeseeable Factor
3. THE MARKETING MIX
3.1 The Marketing Mix - 4P's
3.2 Marketing Techniques
3.3 Salespeople/Specialization
3.4 Marketing Specialization
4. MARKETING PLAN
4.1 The Marketing Plan
Further Reading
1 A Review of the Marketing Mix - 4 P’s plus more?
2 Marketing Plan WorkBook – a handy tool to help you get your ideas and facts straight when developing your export marketing plan
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Learners also take: International Pricing Policy | International Product Policy
Course pathway: eBSI Export Academy > Export Marketing > Introduction to International Marketing
Explore more Export Marketing training or return to the eBSI Export Academy.