CPD Course

Introduction to International Marketing

Develop practical knowledge and confidence in Introduction to International Marketing. Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing. We will study the '4 P's' concept and the international marketing plan.

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Introduction to International Marketing

Rs.9,400.00

Course Description

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Develop practical knowledge and confidence in Introduction to International Marketing.

Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing. We will study the '4 P's' concept and the international marketing plan.

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

Build a clearer practical understanding of the key concepts and terminology in Introduction to International Marketing.
Recognise how the topic affects real international trade, finance or risk decisions.
Apply the course principles more confidently in relevant business situations.

Who is this course for?

This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.

Course at a glance

Format: self-paced online learning.
Professional development: CPD course.

Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing. We will study the '4 P's' concept and the international marketing plan.

The correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify.

Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

1. INTRODUCTION

2. MARKETING CONCEPTS

2.1 Ongoing Analysis of the Consumer & the Market

2.2 Selecting the Most Favorable Markets

2.3 Value for the Client

2.4 Global Marketing

2.5 Examples Coca Cola

2.6 Production > Demand

2.7 Marketing Concept

2.8 Sales Vs. Marketing

2.9 An Unforeseeable Factor

3. THE MARKETING MIX

3.1 The Marketing Mix - 4P's

3.2 Marketing Techniques

3.3 Salespeople/Specialization

3.4 Marketing Specialization

4. MARKETING PLAN

4.1 The Marketing Plan

Continue your learning

Part of this learning pathway: Export Marketing

Learners also take: International Pricing Policy | International Product Policy

Course pathway: eBSI Export Academy > Export Marketing > Introduction to International Marketing

Explore more Export Marketing training or return to the eBSI Export Academy.

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Your questions, answered

Does the course include a certificate?

The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.

What is CPD?

CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.

Can I ask a question before enrolling?

Book a free video consultation to discuss your goals and course choice.