Book a Free Video Consultation!
If you have any questions or would like to speak to one of our team before enrolling feel free to book a free video call with us by clicking the button below, we will be delighted to meet you on Google Meet!
International Distribution Policy
Individual Licence (EUR 60)
Rs.9,700.00
Skip to product information
International Distribution Policy
Rs.9,700.00
Reliable shipping
Flexible returns
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in International Distribution Policy.
In general, it would be ideal for an exporter to sell direct to his final client with no need for intermediaries. However, the truth is that this is not always possible, due to costs involved, or market idiosyncracies. In these cases, the company should seek an intermediary.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a clearer practical understanding of the key concepts and terminology in International Distribution Policy.
- Recognise how the topic affects real international trade, finance or risk decisions.
- Apply the course principles more confidently in relevant business situations.
Who is this course for?
This course is suitable for exporters, importers, logistics and supply-chain professionals, SME owners and international trade practitioners.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
In general, it would be ideal for an exporter to sell direct to his final client with no need for intermediaries. However, the truth is that this is not always possible, due to costs involved, or market idiosyncracies. In these cases, the company should seek an intermediary.
In this unit, you will learn about the importance of planning an appropriate distribution strategy when entering new export markets.
This will be achieved by:
- Examining the distribution options open to the exporter
- Outlining the criteria to be used when chosing a distribution option
- Introducing strategies which can be implemented for consumer and/or industrial products.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
1. INTRODUCTION
1.1 Introduction to Distribution Channels
1.2 The Goal of Distribution
1.3 The Importance of Relationships
1.4 Research Other Markets
1.5 Every Market is Different
1.6.1 Client's Profile
1.6.2 Clients
1.7 The Product
1.8 Intermediaries
1.9 The Environment
1.10 Consumer Products
1.11 Consumer Products. Direct Sales
1.12 Franchising
1.13 Worldwide Retail Sales
1.14 Industrial Products
1.15 Introduction to Distribution Channels
1.16 Marketing Position
1.17 Information & Control
1.18 Decision Making
1.19 Channel Innovation
2. INDIRECT EXPORTS
2.1 Definition
2.2 Possible buyers
2.3 Advantages
2.4 Disadvantages
3. CONSULTANCY
3.1 Definition
3.2 Functions of a consultant
3.3 Advantages
3.4 Disadvantages
3.5 Conclusions
4. ASSOCIATED EXPORTS
4.1 Definition
4.2 Piggybacking
4.3 Why it is used
4.4 Conclusions
5. EXPORT CONSORTIA
5.1 Definition
5.2 Structure
5.3 Types: Regional / Sectorial
5.4 Types: Sales / Promotion
5.5 Criteria for joining
6. TRADING COMPANIES
6.1 Definition
6.2 How does it work?
Further Reading
1- The 7 Rules of International Distribution
2- Comparing export marketing channels: developed versus developing countries
3- Distribution on the International Market
4- Model Contracts for Small Firms International Distribution of Goods
Forum Assignment
Continue your learning
Part of this learning pathway: Export Marketing
Learners also take: International Promotion Policy
Course pathway: eBSI Export Academy > Export Marketing > International Distribution Policy
Explore more Export Marketing training or return to the eBSI Export Academy.