Google Marketing

In this unit you will:
Learn about the key tools at your disposal when marketing on Google's Properties.

This will be achieved by:

- An introduction to Google Plus
- Learning how to create a Google Account - your passport to all things Google
- Creating your Google+ Business Page and managing it.
- Setting up and managing a Google Adwords Campaign
- Setting up a Remarketing Campaign with Google Adwords
- Understanding Google Adsense and how to monitize content.

Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

To gain an understanding of the key services available from Google for Marketing.

Detailed Topic Listing as follows:

LU ITS EBUS 004 Google Marketing

1. INTRODUCTION

1.1 Potential of Google+

1.2 Enhanced Search Visibility

1.3 Integrating with Other Platforms

1.4 Some Tips for Google+ Business Users

1.5 Google+ SME Dos and Don’ts

2. CREATING YOUR GOOGLE ACCOUNT

2.1 Google Account Creation

2.2 Confirmation of Account

2.3 Upgrading your Account to Google+

2.4 Add People to your network

2.5 Follow Topics of Interest

2.6 Profile Creation - Finishing Touches

2.7 Google+ Profile is Ready

3. CREATING A GOOGLE+ PAGE

3.1 Creating a Google+ Page – Practical Tutorials

4. GOOGLE ADWORDS

4.1 Elements of a Successful Campaign

4.2 Benefits of Adwords

4.3 Google Adwords Statistics

4.4 Adwords Power Tools

4.5 Creating an Adwords Campaign – Practical Tutorials

4.6 Google Adwords Advice & Tactics – Practical Tutorials

5. REMARKETING ON GOOGLE

5.1 Setting Up Your Remarketing List

5.2 Setting Up Your Remarketing Campaign

6. GOOGLE ADSENSE

6.1 Google Adsense – Practical Tutorials

Further Reading

1 – Google Marketing Training Guide

2 – Google Adwords Training Guide

3 – Google Adsense Training Guide

4 – Google Adwords Cheat Sheet

5 – Google Adwords Top Resources

6 – Google+ Marketing Special Report

7 – Google+ Marketing Top Resources

8 – BONUS Video Tutorial

   – Creating a mobile site on Google Sites

Forum Assignment

End of Unit