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eMail Marketing
Individual Licence (EUR 40)
Rs.6,500.00
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eMail Marketing
Rs.6,500.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in eMail Marketing.
In this learning course unit you will: Learn about eMail Marketing and List Building and how they interact with each other.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in eMail Marketing.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
In this learning course unit you will:
Learn about eMail Marketing and List Building and how they interact with each other.
This will be achieved by:
- An overview of eMail Marketing in general
- Learning how to create an email list
- Managing and growing your list
- Using Solo Ads to grow your list
- Looking at other methods of growing your list.
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
To gain an understanding of how to use eMail Marketing and Listbuilding in a modern internet marketing context.
Detailed Topic Listing as follows:
LU ITS EBUS 006 eMail Marketing
1. INTRODUCTION
1.1 Potential of eMail Marketing
1.2 Groupon’s Success
1.3 Ten Benefits of eMail Marketing
1.4 Ten eMail Marketing Tools
1.5 Segmenting Your List (5:52)
1.6 eMail Marketing – Practical Tutorials
1.7 eMail Marketing Do’s and Don’ts
1.8 eMail Marketing Vs Spamming (5:58)
1.9 Where to Find Affiliate Products to Promote (2:20)
2. LISTBUILDING
2.1 What is Listbuilding
2.2 Three Key Questions
2.3 List Building Statistics
2.4 Ten Benefits of List Building
2.5 Five Key Elements of List Building
2.6 Tips for Choosing Your Autoresponder
2.7 List Building – Practical Tutorials
2.8 Growing Your List (11:36)
2.9 Elements That Can Improve Subscriber Uptake
3. SOLO ADS
3.1 Solo Ads Creation and Management – Practical Tutorials
3.2 List Building with Ad Swaps and Solo Ads (1:08:18)
4. GROWING YOUR LIST – BONUS TUTORIALS
4.1 Growing Your List – BONUS Tutorials
Further Reading
1 – eMail Marketing Made Easy
2 – List Building Authority Guide
3 – eMail Marketing Guide
4 – eMail Marketing Secrets
5 – Untold Secrets of eMail Marketing
6 – 21 eMail Marketing Tricks
7 – List Building Made Easy
8 – List Building Guide
9 – Dominating eMail Marketing Report
Forum Assignment
End of Unit
Continue your learning
Part of this learning pathway: Internet Marketing
Learners also take: Affiliate Marketing | Google Marketing | Introduction to e-Business and Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > eMail Marketing
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.