Business Development on LinkedIn

This course teaches how to use LinkedIn to build a network of professionals which can be use in finding clients for your business and to promote your services.

This course is made up of two hours online training.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Contents

Hour 1:
1. Linkedin Marketing Basics
In this topic you will cover:
1.1 Overview
1.2 Pricing
1.3 LinkedIn As A Search Engine
1.4 Your LinkedIn Profile - Part 1
1.5 Your LinkedIn Profile - Part 2
1.6 Your LinkedIn Settings - Part 1
1.7 Your Linked In Settings - Part 2
1.8 Your Personalized LinkedIn URL
1.9 Your Company Page
1.10 Your Newsfeed
1.11 Importing Your Contacts
1.12 Making New Connections
1.13 Accepting Invitations
1.14 Managing Notifications
1.15 Posting Written Content
1.16 Posting Audio and Video
1.17 Your SSI Ranking
1.18 Participation in Groups
1.19 Creating Groups
1.20 Conclusion

Hour 2

2. Linkedin Marketing Advanced
In this topic you will cover:
2.1 Overview
2.2 Deciding On A Target Market
2.3 Upgrades and Categories - Part 1
2.4 Upgrades adn Categories - Part 2
2.5 Understanding and Using In-Mail
2.6 Attraction Vs. Cold Messaging
2.7 Who Viewed Your Profile
2.8 Optimizing Your Posts
2.9 Optimizing Your Engagement
2.10 Accepting New Requests - Part 1
2.11 Accepting New Requests - Part 2
2.12 Using Sales Navigator - Part 1
2.13 Using Sales Navigator - Part 2
2.14 Inviting New Connections - Part 1
2.15 Inviting New Connections - Part 2
2.16 Posting Company Branded Content
2.17 Posting Your Company's Job
2.18 How to Look for A Job On LinkedIn
2.19 How to Look for a Client On Linkedin
2.20 Conclusion