Expert Commentaries
Getting Ready to Trade at SME level
SMEs have high expectations when they start to develop export strategies and define foreign market entry models. This might be influenced by different criteria varying from country to country. The...
Getting Ready to Trade at SME level
SMEs have high expectations when they start to develop export strategies and define foreign market entry models. This might be influenced by different criteria varying from country to country. The...
Don’t Start a relationship with the wrong person!
How to appoint an agent. Agency selection is critical and affects development of your whole export effort.The challenge is to appoint an agent who knows the export market and has...
Don’t Start a relationship with the wrong person!
How to appoint an agent. Agency selection is critical and affects development of your whole export effort.The challenge is to appoint an agent who knows the export market and has...
Keyword Marketing for Exporters
While researching the myriad of advertising options available to businesses on the Internet we will undoubtedly come across the term ‘Pay Per Click’ (PPC) advertising, This is an advertising model which...
Keyword Marketing for Exporters
While researching the myriad of advertising options available to businesses on the Internet we will undoubtedly come across the term ‘Pay Per Click’ (PPC) advertising, This is an advertising model which...
Essential Fact of the Month: Decision to Exhibit
Exporters use International Fairs both to open new markets as well as to launch new products or support the work of their distributors. Participation in the fair will be defined...
Essential Fact of the Month: Decision to Exhibit
Exporters use International Fairs both to open new markets as well as to launch new products or support the work of their distributors. Participation in the fair will be defined...
Essential Fact of the Month: Selecting the Best...
Marketplace investigationWhen selecting the most suitable channel for distribution, the exporter should, initially, avoid distributors entirely and investigate the marketplace. Channels can then be selected by working backwards from the...
Essential Fact of the Month: Selecting the Best...
Marketplace investigationWhen selecting the most suitable channel for distribution, the exporter should, initially, avoid distributors entirely and investigate the marketplace. Channels can then be selected by working backwards from the...
Market share, quality of marketing and the ‘the...
Mr. Einstein’s theory of relativity discusses very different concepts to those of the marketing mix… however, when applying this mix to different international markets we just might find some parallels...
Market share, quality of marketing and the ‘the...
Mr. Einstein’s theory of relativity discusses very different concepts to those of the marketing mix… however, when applying this mix to different international markets we just might find some parallels...