Pay-Per-Click (PPC) Marketing

This 4 hour video course will take you by the hand and walk you through the process of getting the most out of Pay-Per-Click Marketing on behalf of your business.

Completing this course will confer 4 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Objectives

In this course you will cover the following areas:

1. Intro to PPC Marketing
1.1 INTRODUCTION TO PPC ADVERTISING
1.2 Affiliate Marketplace with ClickBank
1.3 How to get best quality score?
1.4 Mini-site Templates
1.5 More Resources for SEO
1.6 Google Adwords Setup
1.7 Creating your first Google adwords campaign
1.8 Tips and Tricks to increase performance of Ads
1.9 Competing with competitors
1.10 Split test on Google adwords ad
1.11 Searching for Competitors for Google Ads
1.12 Keywords research for a niche


2. PPC Marketing Advanced
2.1 PPC MARKETING ADVANCED
2.2 Why you should definitely use PPC for your business
2.3 The Top 20 PPC Ad Networks and Automation Tools
2.4 Setting up a PPC Campaign from Start to Finish
2.5 Creating a PPC Campaign in Google AdWords
2.6 Creating a PPC Campaign in Bing
2.7 Creating a PPC Campaign in 7Search
2.8 Creating a PPC Campaign in Facebook
2.9 Creating a PPC Campaign in Twitter
2.10 Creating a PPC Campaign in LinkedIn
2.11 Tracking your Ad Campaigns
2.12 Testing, Optimizing and Scaling
2.13 The 20 “do’s” you have to apply
2.14 The 20 “don’ts” you have to avoid
2.15 Shocking PPC Case Studies
2.16 PPC as an Internet Marketer