Internet Marketing Fundamentals

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide participants with a great set of skills to market a business online. Content is the king of Internet marketing, and participants will need to know how to utilize great content. If you want your business to grow then participants need to understand Internet Marketing Fundamentals.

Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

Course Outline

Module One: Getting Started

Module Two: SWOT Analysis in Marketing

• Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Review Questions

Module Three: Marketing Research

• Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Review Questions

Module Four: Real Time Marketing

• Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Review Questions

Module Five: Brand Management

• Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Review Questions

Module Six: Social Media (I)

• You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Review Questions

Module Seven:  SEO Basics

• Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Review Questions

Module Eight: Social Media (II)

• Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Review Questions

Module Nine: Website Characteristics

• SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Review Questions

Module Ten: Capturing Leads

• Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Review Questions

Module Eleven: Campaign Characteristics

• Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Review Questions