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Facebook Marketing
Individual Licence (EUR 40)
Rs.6,500.00
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Facebook Marketing
Rs.6,500.00
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Flexible returns
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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Facebook Marketing.
As the biggest social network in the world, Facebook is an essential source of traffic and sales. In this unit you will: - learn how to set up your facebook profile and business page - learn how to create and manage advertisement campaigns - learn about Remarketing and how to set up and manage a Remarketing campaigns
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Facebook Marketing.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
As the biggest social network in the world, Facebook is an essential source of traffic and sales.
In this unit you will:
- learn how to set up your facebook profile and business page
- learn how to create and manage advertisement campaigns
- learn about Remarketing and how to set up and manage a Remarketing campaigns
Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Course Outline
To gain an understanding Facebook and how to market in its platform.
Detailed Topic Listing as follows:
LU ITS EBUS 003 Facebook Marketing
1. Introduction
1.1 The growth of Facebook
1.2 Key Facebook Statistics
1.3 Facebook Personal Accounts and Pages
1.4 Facebook Timeline And Page Components
2. CREATING A FACEBOOK PROFILE
2.1 Adding Friends to your Account
2.2 Verify your email address
2.3 Profile Photo
2.4 Profile Cover Photo
2.5 Completing your profile
2.6 Your first post
2.7 Additional Information
3. CREATING A FACEBOOK PAGE
3.1 Creating your Facebook Page – Practical Tutorials
4. CREATING A FACEBOOK GROUP
4.1 Differences between Pages and Groups
4.2 Creative Ideas for Using Groups
4.3 Creating a Facebook Group
4.4 Creating a Facebook Group - details
4.5 Creating a Facebook Group - Icon
4.6 Creating a Facebook Group - Customization
4.7 Creating a Facebook Group – Group Options
4.8 Facebook Groups – How to Post
4.9 How to Pin a Post
4.10 Creating an Event
5. FACEBOOK ADVERTISING
5.1 Why Facebook Ads?
5.2 Key Facebook Ads Statistics
5.3 Creating your Facebook Ad Campaign – Practical Tutorials
6. FACEBOOK RETARGETING
6.1 How is Facebook Retargeting used?
6.2 Targeting Custom Audiences
6.3 Benefits of Retargeting
6.4 Key Facebook Retargeting Statistics
6.5 Creating your ReMarketing Campaign – Practical Tutorials
7. EXPORT RESOURCES ON FACEBOOK
Further Reading
1 – Facebook Marketing Training Manual
2 – Facebook Advertising Training Manual
3 – Facebook ReMarketing Training Manual
4 – Setting Up Facebook Groups
5 – Facebook Groups Strategy
6 – Facebook Groups Tips
Forum Assignment
End of Unit
Continue your learning
Part of this learning pathway: Social Media Marketing
Learners also take: LinkedIn Marketing | Twitter Marketing
Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Facebook Marketing
Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.