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Building a Brand on Social Media online CPD course from eBSI

Building a Brand on Social Media

Individual Licence (EUR 40)
Rs.6,400.00
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Building a Brand on Social Media online CPD course from eBSI
  • Building a Brand on Social Media online CPD course from eBSI
  • Building a Brand on Social Media
  • Building a Brand on Social Media
  • Building a Brand on Social Media
  • Building a Brand on Social Media
Building a Brand on Social Media

Building a Brand on Social Media

Rs.6,400.00
Number of Licences

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Flexible returns

Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.

Develop practical knowledge and confidence in Building a Brand on Social Media.

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

  • Build a practical understanding of the key concepts covered in Building a Brand on Social Media.
  • Recognise where the topic applies in real workplace or business situations.
  • Apply the methods and good-practice approaches covered in the course with greater confidence.

Who is this course for?

This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.

Course at a glance

  • Study time: approximately 2 hours.
  • Format: self-paced online learning.
  • Professional development: CPD course.

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

After you complete this course, you will be able to:

  • Define terms related to social media branding.
  • Create a strategy for your social media brand.
  • Describe various social media platforms and identify what platforms fit your brand.
  • Communicate effectively over social media.
  • Deal with negative feedback and criticism.
  • Create a social media playbook to guide brand ambassadors.
  • Evaluate your brand strength and revise your strategy.

Course Topics:

Session One: Course Overview

  • Learning Objectives 

Session 2: Defining the Terms

  • What is Branding?
  • What’s in a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • What is Social Media Branding?

Session 3: Building Your Social Media Branding Strategy

  • Key Ingredients for Your Branding Strategy
  • What Do You Want the Brand to Say?
  • What is the Brand Saying Now?
  • How Will the Brand Come to Life?
  • What Resources Will We Have?
  • How Will We Evaluate Our Progress?

Session 4: Identifying Your Social Media Audience

  • Building an Audience Profile

Session 5: The Key Social Media Platforms

  • Choosing the Right Platform for Your Brand
  • Making Connections
  • Looking at the Options

Session 6: Creating Brand-Focused Messages

  • What’s In a Message?
  • Looking at the Messages, Part One
  • Looking at the Messages, Part Two
  • Looking at the Messages, Part Three
  • Making Connections
  • Dealing with Negative Feedback, Part One
  • Dealing with Negative Feedback, Part Two
  • Case Study: United Breaks Guitars… And Their Brand
  • If You Break It, Then Fix It

Session 7: Building Customer Trust

  • Making Connections

Session 8: Developing a Communication Strategy

  • Developing Social Media Guidelines for Your Brand
  • Making Connections
  • Letting Others Speak For You
  • Case Study: The Fiskateers
  • Building Partnerships

Session 9: Reviewing and Revising

  • Evaluation Tools
  • Signs of Trouble
  • Choosing a Course of Action

                                                                                                                        Continue your learning

                                                                                                                        Part of this learning pathway: Social Media Marketing

                                                                                                                        Learners also take: Social Media and Your Business

                                                                                                                        Course pathway: eBSI Digital Marketing Academy > Social Media Marketing > Building a Brand on Social Media

                                                                                                                        Explore more Social Media Marketing training or return to the eBSI Digital Marketing Academy.

                                                                                                                        Related eBSI learning pathway: eBSI SME Academy > Sales & Marketing

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