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Basic Business Management
Individual Licence (EUR 40)
Rs.6,400.00
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Basic Business Management
Rs.6,400.00
Reliable shipping
Flexible returns
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Basic Business Management.
With sessions on inventory management, human resources, finance and accounting, marketing, sales, and even using social networking, students will be prepared to manage their new business.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Understand the core principles and practical approaches covered in Basic Business Management.
- Recognise situations where those approaches can improve workplace decisions or performance.
- Apply the course ideas more confidently in day-to-day professional situations.
Who is this course for?
This course is suitable for managers, supervisors, team leaders, SME owners and professionals preparing for greater leadership responsibility.
Course at a glance
- Format: self-paced online learning.
With sessions on inventory management, human resources, finance and accounting, marketing, sales, and even using social networking, students will be prepared to manage their new business.
This course includes:
- different business structures,
- who is managing and who is leading,
- how to create a brand,
- and the value of a strategic plan.
Course Topics:
Session One: Course Overview
Session Two: Who Are You and What Are You About?
- What is Our Business?
- Pre-Assignment Review
- The Owner’s Role
- Keeping Things Moving
Session Three: Designing Your Organizational Structure
- Bringing the Idea to Life
- Leveraging Structure
- Looking at the Options
- Who is in Charge?
- Structural Considerations
Session Four: Introduction to Operations Management
- Defining Operations Management
- Types of Operations
- Practical Application
Session Five: Understanding Financial Terms
- Accounting Terminology
- General Accepted Accounting Principles (GAAP)
- Key Reports
Session Six: Getting the Right People in Place
- Six Essential Steps of Hiring
- Making Connections
Session Seven: Getting Your Product Together
- Inventory Management
- Understanding the Value Chain
- Outsourcing Options
- Quality Control
Session Eight: Building a Corporate Brand
- Your Brand
- Brand Names and Slogans
- Developing a Slogan
- Creating a Visual Identity
- Types of Visual Identities
- Working It Out
Session Nine: Marketing Your Product
- Introduction to Marketing
- Stage One: Consumer and Market Analysis
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Making Connections
- The Final Stages: Implement, Evaluate, Review, and Revise
- Leveraging Social Media
Session Ten: Selling Your Product
- Building Your Sales Force
- The Sales Cycle
Session Eleven: Planning for the Future
- Introduction to Strategic Planning
- Making Connections
- The Strategic Plan Pyramid
Session Twelve: Goal Setting and Goal Getting
- Setting Achievable Goals
- Goals with SPIRIT
- Getting Into It
Session Thirteen: Succession Planning 101
- What is Succession Planning?
- Defining Succession Planning
Session Fourteen: Managing Your Money
- What is a Budget?
- Managing Your Budget
Session Fifteen: Ethics 101
- Are You Ready?
- Sample Codes of Ethics
- Your Code of Ethics
Session Sixteen: Building a Strong Customer Care Team
- The Pillars of Success
- The Remaining Elements
- Developing and Maintaining Relationships
Session Seventeen: Training Employees for Success
- Why Continuous Learning?
- Making Connections
Session Eighteen: Leadership Essentials
- Leading and Managing
- Understanding Your Comfort Zone
- Managing Performance
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan
Continue your learning
Part of this learning pathway: Management & Leadership
Learners also take: Business Process Management
Course pathway: eBSI SME Academy > Management & Leadership > Basic Business Management
Explore more Management & Leadership training or return to the eBSI SME Academy.