Smart entrepreneurs and business professionals are doing more with less using crowdsourcing. This course covers all the essentials of the major types of crowdsourcing: microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding. 

Participants will learn about each type of crowdsourcing as well as the general crowdsourcing process, the most popular crowdsourcing platforms, and ways to engage the crowd.

Course Topics:

Session One: Course Overview

Session Two: What Is Crowdsourcing?

• What Crowdsourcing Is and Where It Came From
• Identifying the Business Value
• Is Crowdsourcing Right For You?

Session Three: The Crowdsourcing Process

Session Four: Choosing Your Crowdsourcing Platform

• Identifying the Options
• Checking Out the Sites

Session Five: Types of Crowdsourcing

• Crowdvoting and Crowdcontests
• Microwork and Macrowork
• Crowdwisdom
• Crowdfunding
• Case Study

Session Six: Social Media and Crowdsourcing

Session Seven: Engaging the Crowd

Session Eight: Test Driving

• Recommended Reading List
• Personal Action Plan