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Growth Hacking

Vendor
eBSI Export Academy
Regular price
Rs.3,100.00
Sale price
Rs.3,100.00
Tax included. Shipping calculated at checkout.

The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies. The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.

This course will teach you how to:

  • Identify the growth hacking mindset
  • Recognize the differences between growth hacking and marketing
  • Identify the customer need your business can fill
  • Create and implement product placement and services to fit the need
  • Learn and practice techniques
  • Review and practice marketing strategies
  • Identify the essentials of conversion and optimization
  • Create your own plan

                                Course Topics:

                                Session One: Course Overview

                                • Course Overview
                                • Learning Objectives

                                Session Two: Learning the Mindset

                                • Growth Hacking Defined
                                • Mantras of a Growth Hacker
                                • Making Connections: A Growth Recipe

                                Session Three: Framing the Need

                                • The Relationship
                                • Understanding Your Customers
                                • Making Connections: Who, What, How
                                • Product Market Fit (PMF)
                                • Making Connections: What Do You Know?
                                • Understanding Your Company
                                • Making Connections: Inviting and Using Feedback

                                Session Four: Making the Match

                                • Making the Match in Growth Hacking
                                • Relationships Reviewed
                                • Making Connections: Get the FAQs
                                • Building an Effective Audience
                                • Making Connections: An Enduring Outlook
                                • Elements of Negotiation
                                • Social and Emotional Intelligence
                                • Making Connections: Positive Outcome
                                • Unique Selling Proposition (USP)
                                • Making Connections: Your USP

                                Session Five: Going Live

                                • Process Steps
                                • Making Connections: Workplan Development
                                • Reaching Customers
                                • Making Connections: Making it Look Good
                                • Making Connections: Getting Noticed
                                • Creating a Project Plan
                                • Making Connections: Creating a Plan for Success
                                • Your Growth Hacking Outline

                                Session Six: Maximizing Results

                                • The Path to Growth Hacking Success
                                • Defining Success
                                • Learning to Experiment
                                • Making Connections: A Trial

                                Session Seven: Optimizing and Moving Forward

                                • Optimizing
                                • Ingredients for Optimization
                                • Examining your Ingredients
                                • Making Connections: Task Check
                                • Resources and Inspiration
                                • Searching for More Information Activity
                                • Personal Action Plan
                                • Course Summary
                                                                                                                    Growth Hacking - eBSI Export Academy
                                                                                                                    Growth Hacking - eBSI Export Academy
                                                                                                                    Growth Hacking - eBSI Export Academy
                                                                                                                    Growth Hacking

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