CPD Course

E-Commerce Management

Develop practical knowledge and confidence in E-Commerce Management. E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

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E-Commerce Management

Rs.6,300.00

Course Description

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Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.

Develop practical knowledge and confidence in E-Commerce Management.

E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

Understand the core principles and practical approaches covered in E-Commerce Management.
Recognise situations where those approaches can improve workplace decisions or performance.
Apply the course ideas more confidently in day-to-day professional situations.

Who is this course for?

This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.

Course at a glance

Study time: approximately 2 hours.
Format: self-paced online learning.
Professional development: CPD course.

E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

During this course, students will learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.

Course Topics

Session One: Course Overview

Session Two: Getting to Know E-Commerce

What is E-Commerce?
The Six Models
The Language of E-Commerce

Session Three: E-Commerce Building Blocks

What’s Your Goal?
The E-Commerce Business Plan
Making Connections

Session Four: Software Options and Solutions

Looking at the Options
Test Driving

Session Five: Building Your Online Store

Your Internet Address
Navigating Through Your Site
Building Effective Product Pages
Shopping Cart Features
Optimizing the Checkout Process
Additional Site Elements
Pre-Assignment Review

Session Six: The Finishing Touches

Testing, Launching, and Updating
Making Connections

Session Seven: Creating an Engaging User Experience

Designing Engaging Web Content
Building Relationships
Making Connections

Session Eight: Transaction Management

Session Nine: M-Commerce

Session Ten: E-Commerce Analytics

Key Metrics
Tools to Track Data
Making Connections

Session Eleven: Supporting Your E-Commerce Business

Making Connections

Session Twelve: Marketing Your E-Commerce Business

Creating a Marketing Plan
Essential E-Commerce Marketing Channels
Marketing with Social Media
Making Connections
Creating Promotions that Make You Money

Session Thirteen: Security and Fraud Awareness

Protecting Your Customers and Your Business
Intellectual Property on the Internet

Session Fourteen: Rules and Regulations

Trade Rules and Regulations
Privacy Regulations
Making Connections
Recommended Reading List
Personal Action Plan

Continue your learning

Part of this learning pathway: Internet Marketing

Course pathway: eBSI Digital Marketing Academy > Internet Marketing > E-Commerce Management

Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.

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Your questions, answered

Does the course include a certificate?

The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.

What is CPD?

CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.

Can I ask a question before enrolling?

Book a free video consultation to discuss your goals and course choice.