E-Commerce Management

E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

During this course, students will learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.

Course Topics

Session One: Course Overview

Session Two: Getting to Know E-Commerce

• What is E-Commerce?
• The Six Models
• The Language of E-Commerce

Session Three: E-Commerce Building Blocks

• What’s Your Goal?
• The E-Commerce Business Plan
• Making Connections

Session Four: Software Options and Solutions

• Looking at the Options
• Test Driving

Session Five: Building Your Online Store

• Your Internet Address
• Navigating Through Your Site
• Building Effective Product Pages
• Shopping Cart Features
• Optimizing the Checkout Process
• Additional Site Elements
• Pre-Assignment Review

Session Six: The Finishing Touches

• Testing, Launching, and Updating
• Making Connections

Session Seven: Creating an Engaging User Experience

• Designing Engaging Web Content
• Building Relationships
• Making Connections

Session Eight: Transaction Management

Session Nine: M-Commerce

Session Ten: E-Commerce Analytics

• Key Metrics
• Tools to Track Data
• Making Connections

Session Eleven: Supporting Your E-Commerce Business

• Making Connections

Session Twelve: Marketing Your E-Commerce Business

• Creating a Marketing Plan
• Essential E-Commerce Marketing Channels
• Marketing with Social Media
• Making Connections
• Creating Promotions that Make You Money

Session Thirteen: Security and Fraud Awareness

• Protecting Your Customers and Your Business
• Intellectual Property on the Internet

Session Fourteen: Rules and Regulations

• Trade Rules and Regulations
• Privacy Regulations
• Making Connections
• Recommended Reading List
• Personal Action Plan