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E-Commerce Management - eBSI Export Academy

E-Commerce Management

Individual Licence (EUR 40)
Rs.6,500.00
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E-Commerce Management - eBSI Export Academy
  • E-Commerce Management - eBSI Export Academy
  • E-Commerce Management - eBSI Export Academy
  • E-Commerce Management - eBSI Export Academy
  • E-Commerce Management
E-Commerce Management

E-Commerce Management

Rs.6,500.00
Number of Licences

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Flexible returns

Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.

Develop practical knowledge and confidence in E-Commerce Management.

E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

  • Understand the core principles and practical approaches covered in E-Commerce Management.
  • Recognise situations where those approaches can improve workplace decisions or performance.
  • Apply the course ideas more confidently in day-to-day professional situations.

Who is this course for?

This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.

Course at a glance

  • Study time: approximately 2 hours.
  • Format: self-paced online learning.
  • Professional development: CPD course.

E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

During this course, students will learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.

                            Course Topics

                            Session One: Course Overview

                            Session Two: Getting to Know E-Commerce

                            • What is E-Commerce?
                            • The Six Models
                            • The Language of E-Commerce

                            Session Three: E-Commerce Building Blocks

                            • What’s Your Goal?
                            • The E-Commerce Business Plan
                            • Making Connections

                            Session Four: Software Options and Solutions

                            • Looking at the Options
                            • Test Driving

                            Session Five: Building Your Online Store

                            • Your Internet Address
                            • Navigating Through Your Site
                            • Building Effective Product Pages
                            • Shopping Cart Features
                            • Optimizing the Checkout Process
                            • Additional Site Elements
                            • Pre-Assignment Review

                            Session Six: The Finishing Touches

                            • Testing, Launching, and Updating
                            • Making Connections

                            Session Seven: Creating an Engaging User Experience

                            • Designing Engaging Web Content
                            • Building Relationships
                            • Making Connections

                            Session Eight: Transaction Management

                            Session Nine: M-Commerce

                            Session Ten: E-Commerce Analytics

                            • Key Metrics
                            • Tools to Track Data
                            • Making Connections

                            Session Eleven: Supporting Your E-Commerce Business

                            • Making Connections

                            Session Twelve: Marketing Your E-Commerce Business

                            • Creating a Marketing Plan
                            • Essential E-Commerce Marketing Channels
                            • Marketing with Social Media
                            • Making Connections
                            • Creating Promotions that Make You Money

                            Session Thirteen: Security and Fraud Awareness

                            • Protecting Your Customers and Your Business
                            • Intellectual Property on the Internet

                            Session Fourteen: Rules and Regulations

                            • Trade Rules and Regulations
                            • Privacy Regulations
                            • Making Connections
                            • Recommended Reading List
                            • Personal Action Plan

                                                                                              Continue your learning

                                                                                              Part of this learning pathway: Internet Marketing

                                                                                              Course pathway: eBSI Digital Marketing Academy > Internet Marketing > E-Commerce Management

                                                                                              Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.

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