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Copywriting
Individual Licence (EUR 40)
Rs.6,500.00
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1. Copywriting Overview
In this topic you will cover:
1 Overview on Copywriting
1.1 Avoiding A Strikeout
1.2 Pitching the Perfect Game
1.3 Homerun Sales Page Construction
1.4 Hitting A Grand Slam
1.5 Homerun Swipe
2. Copywriting Strategies
In this topic you will cover:
2 Copywriting Strategies
2.1 Lead Generation Strategies
2.2 Lead Management Tactics
2.3 Unique Selling Proposition
2.4 Crafting Your Secret Offer
2.5 The Close
2.6 Leveling Up
2.7 Killer Copy Blueprint
3. Creating Your Salesletter
In this topic you will cover:
3 Creating Your Salesletter
3.1 Introduction
3.2 Identifying Your Prospect
3.3 Salesletter Format 1
3.4 Salesletter Format 2
3.5 Writing Your Salesletter 1
3.6 Writing Your Salesletter 2
3.7 Real Life Examples
3.8 Closing
4. In-depth Copywriting
In this topic you will cover:
4 In-depth Copywriting
4.1 Introduction
4.2 Researching Before Writing
4.3 Importance of a Headline
4.4 Headline Example 1
4.5 Headline Example 2
4.6 Headline Example 3
4.7 Headline Example 4
4.8 Headline Example 5
4.9 Headline Example 6
4.10 Headline Example 7
4.11 Purpose of the Sub-Headline
4.12 Opening Paragraph
4.13 Introduction of Product
4.14 Get them Excited
4.15 Testimonials
4.16 Show People What They Will Get
4.17 How Much Does It Cost?
5. Split Testing
In this topic you will cover:
5 Split Testing
5.1 Introduction
5.2 Sales Copy
5.3 Sales Video
5.4 Webinar
5.5 Emails
5.6 Facebook Ads
Copywriting
Rs.6,500.00
Reliable shipping
Flexible returns
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Copywriting.
Copywriting Objectives: This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Copywriting.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Format: self-paced online learning.
- Professional development: CPD course.
Copywriting
Objectives: This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and motivate them into taking action based on providing them with a solution to an existing problem.
Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Copywriting Overview
In this topic you will cover:
1 Overview on Copywriting
1.1 Avoiding A Strikeout
1.2 Pitching the Perfect Game
1.3 Homerun Sales Page Construction
1.4 Hitting A Grand Slam
1.5 Homerun Swipe
2. Copywriting Strategies
In this topic you will cover:
2 Copywriting Strategies
2.1 Lead Generation Strategies
2.2 Lead Management Tactics
2.3 Unique Selling Proposition
2.4 Crafting Your Secret Offer
2.5 The Close
2.6 Leveling Up
2.7 Killer Copy Blueprint
3. Creating Your Salesletter
In this topic you will cover:
3 Creating Your Salesletter
3.1 Introduction
3.2 Identifying Your Prospect
3.3 Salesletter Format 1
3.4 Salesletter Format 2
3.5 Writing Your Salesletter 1
3.6 Writing Your Salesletter 2
3.7 Real Life Examples
3.8 Closing
4. In-depth Copywriting
In this topic you will cover:
4 In-depth Copywriting
4.1 Introduction
4.2 Researching Before Writing
4.3 Importance of a Headline
4.4 Headline Example 1
4.5 Headline Example 2
4.6 Headline Example 3
4.7 Headline Example 4
4.8 Headline Example 5
4.9 Headline Example 6
4.10 Headline Example 7
4.11 Purpose of the Sub-Headline
4.12 Opening Paragraph
4.13 Introduction of Product
4.14 Get them Excited
4.15 Testimonials
4.16 Show People What They Will Get
4.17 How Much Does It Cost?
5. Split Testing
In this topic you will cover:
5 Split Testing
5.1 Introduction
5.2 Sales Copy
5.3 Sales Video
5.4 Webinar
5.5 Emails
5.6 Facebook Ads
Continue your learning
Part of this learning pathway: Internet Marketing
Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Copywriting
Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.